Showcase & Discover Creative Work

John Simoudis

917-549-3849
John Simoudis founded Simoudis Image Design, a branding and communications studio, in 1997 after stepping away from executive management positions in the New York hospitality sector. The firm develops brand identity, brand strategy and digital marketing for luxury and prestige brands.

In 2014, John founded InfluenceNYC, a marketing consultancy that creates custom strategies in digital and social marketing.
Experience
New York, NY, USA
Jan 1998Jan 2002
Consultant
Visual consultant for accessories and after-market merchandise of BMW.

Scope: merchandising displays, mail order catalogs for men and women - automotive and motorcycle divisions, temporary retail set ups nationally for introduction of new car models and related merchandise.
New York, NY, USA
Jan 2002Dec 2004
Creative Consultant | Art Director
Art Director and Creative Consultant for international luxury firm, specializing in high jewelry and timepieces. Created advertising visuals for national marketing campaigns in magazines, collateral and custom digital media.

Selected and commissioned photographers for projects.
Sourced and collaborated with web development team to maintain brand consistency.

Featured Jewelry and Timepiece Launches: Cartier Roadster, Meli Melo, Cartier Tank, Cartier Pasha.
New York, NY, USA
Jan 2002Jan 2006
Art Director, Creative Consultant
Art Director and Creative Consultant for international luxury firm, specializing in high jewelry and perfume. Created advertising visuals for national marketing campaigns in magazines, collateral and custom media.

Selected and commissioned photographers for projects.

Sourced and collaborated with web development team to maintain brand consistency.

Featured Perfume Launches: Bulgari Omnia, Bulgari Blu, Bulgari Eau The Blanc, Bulgari Eau The Vert.

Featured Jewelry and Timepiece Launches: Bvlgari-Bvlgari, B.Zero 1.
USA
 
Creative Consultant
Creative consultant for perfume launches and special projects for the US market.
New York, NY, USA
Present
Harlem Jazz Enterprises
Brand Designer - Cretive Director
Created and launched the identities and all creative elements for the two first restaurants of their holding company, Harlem Jazz Enterprises: The Cecil, an Afro-Asian Brasserie and Minton's Harlem, the renovated and relaunched historical jazz club in Harlem.

Designed and launched the websites for each restaurant and established dedicated social media channels with distinct look and feel and branded content.

The restaurants are both currently covered in the national press as two of the most significant restaurant openings in NYC this year.

The Cecil's website has been highlighted and featured by Adobe.

Selected and commissioned photographers for projects.
Sourced and collaborated with web development team to maintain brand consistency.
Managed schedule and art budgets for all creative projects.
Boston, MA, USA
Jan 1997Dec 2012
Brand Designer - Creative Director
Created the brand identity for retailer, Serenella, with stores in Boston and Nantucket. Serenella specializes in luxury ready-to-wear by American and European designers.

Designed and produced all seasonal campaigns, direct mail, advertising and special projects for the stores and for their featured designer lines.

Established and created social media campaigns for the company that successfully integrated international fashion trends with the distinct retail identity of the stores.

Managed schedule and art budget on all creative projects.

Sourced and collaborated with web development team to maintain brand consistency.
New York, NY, USA
Jun 2008Dec 2011
Brand Designer
Designed the primary identity for Woodbine Capital Advisors LP, a discretionary global macro fund. Based in New York, the Firm manages assets on behalf of a diversified institutional client base.

Developed style guides for company internal communications.

Designed primary marketing materials for company, distributed to all prospective investors.
Ivoryton, CT, USA
Jan 2006Sep 2010
Brand Designer - Creative Director
Brand Designer and Art Director of Scofield Historic Lighting, a company that specializes in the design and manufacturing of high-end custom historical light fixtures for commercial and residential projects.

Designed primary corporate identity.

Developed style guides for all brand applications, marketing materials and collateral.

Selected and commissioned writers and photographers for all projects.

Managed schedule and art budget on all creative projects.

Sourced and collaborated with web development team to maintain brand consistency.

Designed and launched company's website, sourced and collaborated with web development team to maintain brand consistency.
New York, NY, USA
Jan 2002Jan 2010
Creative Director, Consultant
Designed and Art Directed creative campaigns and special projects for luxury jewelry manufacturer, Louis Tamis & Sons.

Selected and commissioned photographers for all projects.

Managed schedule and art budget on all creative projects.

Sourced and collaborated with web development team to maintain brand consistency.
Education
Annandale-on-Hudson, NY, USA
Sep 1983May 1987
Bachelor of Economics, Bachelor Art History
Languages
 
English (Native), French (Advanced), Italian (Advanced), Greek (Native)