Showcase & Discover Creative Work

John Simoudis

New York, NY, USA
John Simoudis founded Simoudis Image Design, a branding and communications studio, in 1997 after stepping away from executive management positions in the New York hospitality sector. The firm develops brand identity, brand strategy and digital marketing for luxury and prestige brands.

In 2014, John founded InfluenceNYC, a marketing consultancy that creates custom strategies in digital and social marketing.

Work Experience

BMW Of North America

Consultant

Visual consultant for accessories and after-market merchandise of BMW.

Scope: merchandising displays, mail order catalogs for men and women - automotive and motorcycle divisions, temporary retail set ups nationally for introduction of new car models and related merchandise.
January 1998 - January 2002 New York, New York, United States

Cartier

Creative Consultant | Art Director

Art Director and Creative Consultant for international luxury firm, specializing in high jewelry and timepieces. Created advertising visuals for national marketing campaigns in magazines, collateral and custom digital media.

Selected and commissioned photographers for projects.
Sourced and collaborated with web development team to maintain brand consistency.

Featured Jewelry and Timepiece Launches: Cartier Roadster, Meli Melo, Cartier Tank, Cartier Pasha.
January 2002 - December 2004 New York, New York, United States

Bulgari

Art Director, Creative Consultant

Art Director and Creative Consultant for international luxury firm, specializing in high jewelry and perfume. Created advertising visuals for national marketing campaigns in magazines, collateral and custom media.

Selected and commissioned photographers for projects.

Sourced and collaborated with web development team to maintain brand consistency.

Featured Perfume Launches: Bulgari Omnia, Bulgari Blu, Bulgari Eau The Blanc, Bulgari Eau The Vert.

Featured Jewelry and Timepiece Launches: Bvlgari-Bvlgari, B.Zero 1.
January 2002 - January 2006 New York, New York, United States

Versace Parfums

Creative Consultant

Creative consultant for perfume launches and special projects for the US market.
United States

Harlem Jazz Enterprises

Brand Designer - Cretive Director

Created and launched the identities and all creative elements for the two first restaurants of their holding company, Harlem Jazz Enterprises: The Cecil, an Afro-Asian Brasserie and Minton's Harlem, the renovated and relaunched historical jazz club in Harlem.

Designed and launched the websites for each restaurant and established dedicated social media channels with distinct look and feel and branded content.

The restaurants are both currently covered in the national press as two of the most significant restaurant openings in NYC this year.

The Cecil's website has been highlighted and featured by Adobe.

Selected and commissioned photographers for projects.
Sourced and collaborated with web development team to maintain brand consistency.
Managed schedule and art budgets for all creative projects.
- Present New York, New York, United States

Serenella - Boston

Brand Designer - Creative Director

Created the brand identity for retailer, Serenella, with stores in Boston and Nantucket. Serenella specializes in luxury ready-to-wear by American and European designers.

Designed and produced all seasonal campaigns, direct mail, advertising and special projects for the stores and for their featured designer lines.

Established and created social media campaigns for the company that successfully integrated international fashion trends with the distinct retail identity of the stores.

Managed schedule and art budget on all creative projects.

Sourced and collaborated with web development team to maintain brand consistency.
January 1997 - December 2012 Boston, Massachusetts, United States

Woodbine Capital

Brand Designer

Designed the primary identity for Woodbine Capital Advisors LP, a discretionary global macro fund. Based in New York, the Firm manages assets on behalf of a diversified institutional client base.

Developed style guides for company internal communications.

Designed primary marketing materials for company, distributed to all prospective investors.
June 2008 - December 2011 New York, New York, United States

Scofield Historic Lighting

Brand Designer - Creative Director

Brand Designer and Art Director of Scofield Historic Lighting, a company that specializes in the design and manufacturing of high-end custom historical light fixtures for commercial and residential projects.

Designed primary corporate identity.

Developed style guides for all brand applications, marketing materials and collateral.

Selected and commissioned writers and photographers for all projects.

Managed schedule and art budget on all creative projects.

Sourced and collaborated with web development team to maintain brand consistency.

Designed and launched company's website, sourced and collaborated with web development team to maintain brand consistency.
January 2006 - September 2010 Ivoryton, Connecticut, United States

Louis Tamis

Creative Director, Consultant

Designed and Art Directed creative campaigns and special projects for luxury jewelry manufacturer, Louis Tamis & Sons.

Selected and commissioned photographers for all projects.

Managed schedule and art budget on all creative projects.

Sourced and collaborated with web development team to maintain brand consistency.
January 2002 - January 2010 New York, New York, United States

Education

Bard College

Bachelor of Economics, Bachelor Art History

September 1983 - May 1987 Annandale-on-Hudson, New York, United States

Languages

English (Native),
French (Advanced),
Italian (Advanced),
Greek (Native),