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My name is Simone and I am a Graphic Designer. I’ ve been working in the field since 2000. I started working as an employee in Germany for a while and then in Greece in various companies. Since 2001 I work as a freelancer too. So much for the standard information.
I was always restless and searching... In one o… Read More
My name is Simone and I am a Graphic Designer. I’ ve been working in the field since 2000. I started working as an employee in Germany for a while and then in Greece in various companies. Since 2001 I work as a freelancer too. So much for the standard information.
I was always restless and searching... In one of my rummage, an interview of an old colleague fell into my hands; he was saying the following: “The graphic designer is not an artist, but the man who solves the customer's problem. His goal is to understand the challenge, the product and to communicate it in such a way to the public of their customer that they can increase their clientele and profits.”
I have to admit, that it was the end of a long-standing romance for me, because (yes!) this is indeed the reality. However, there is also another reality - the reality of the personal style and aesthetics in our work. Creative Expression exists!
Personally, I always found the contact with customers to be a very interesting and pivotal point in my work. Through this contact I decode their actual interests and views and –to be honest- my guesses usually come true and the outcome of this collaboration is what they wanted to be!
For me graphic design including the remits of personal relationship and creative expressions is a particular relationship. If you don’t establish a “relationship” with yourself, or with the client, or with your colleagues, you can’t move full circle.
Therefore, I find graphic design to be a multidimensional activity; when it is not expressed through a personal style, the result remains a cold execution of utility values.
While uploading my work on Behance, among flyers, books, magazines, logos, brochures and invitations, I just realized how many illustrations I've done during the last few years. However, I do not state to be a full-fledged illustrator.
I declare to be and remain in love with relationships and design. These are my two passions and I am most interested in my work. Read Less
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