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Simon is a strategic marketing professional with a vertical focus on the rapid growth of early stage lighting companies.

The core of strategic strategic marketing approach starts with strategy - winning the battle before it is fought:
- competitive positioning strategy
- a strong and memorable brand
- compelling … Read More
Simon is a strategic marketing professional with a vertical focus on the rapid growth of early stage lighting companies.

The core of strategic strategic marketing approach starts with strategy - winning the battle before it is fought:
- competitive positioning strategy
- a strong and memorable brand
- compelling concise messaging
- a distribution strategy that leverages the strengths of others
- a financial model that clearly illustrates cash needs for rapid growth

Moreover, a successful growth company requires professionally created assets that can help automate the marketing process. Automation enables scalability. Simon has developed relationships all over the world to produce high quality assets at a reasonable price.

Lastly, strong marketing requires careful campaign planning, and day-to-day management of the campaign team.

Simon is a big-picture marketer with a focus on creating corporate value. He is a creative problem solver, analytical, and a great team player. Simon is most comfortable in a collaborative work environments where his team members bring high energy, attention-to-detail, and focussed collaboration.

Simon is a member of the National and New York chapter of the American Marketing Association, and the Illumination Engineering Society.

Simon received his B.S. in Business Administration with a concentration in Marketing from the University of Southern Maine, and has ever since been guided by the words of Peter Drucker: "Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Specialties: marketing strategy & execution, automated marketing, financial modeling, competitive positioning, business planning & development, lighting industry Read Less
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