Siddharth Vaidyanathan

Creative Consultant

Bangalore, India
Creative Producer. Designer. Communications Consultant. Business Manager. Jack of All Advertising Arts.

With 8 years of digital marketing experience under my belt, I've worked exclusively in the Indian startup space to acquire first hand knowledge of industry practices and end-to-end creative communication.

Armed with a degree in communication design and advertising, my passion for all things marketing led me to work with Filament and Wordplay Content, two startups where I was primarily involved with hiring, nurturing and deploying creatives across different client requirements and projects.

Happy clients include Indian e-commerce giants like Amazon, Flipkart, and other prominent web businesses like Commonfloor, Intuit, InMobi and Fixmii

Work Experience

Various Clients

Creative Consultant / Account Manager / Brand Associate

Creative consultant for businesses, spanning a range of services including but not limited to Social Media Marketing, Corporate Communications, Website and Graphic Design, Web App Development, UI UX Design, Films and Content Curation.
June 2011 - November 2015 Bangalore, India

Wordplay Content

Business Development Manager

Business Development:
• Instrumental in starting the Design services @ Wordplay
• Building necessary portfolio working with clients like amazon.in(Buying Guides), commonfloor.com(Newsletter Services), Career Carve(Social Media)
• Instrumental in starting Front-End Development and User Interface Design services
• Building the right team and setting up the work model
• Worked with amazon.in, junglee.com, commonfloor.com (Front-End Development Support and UI Design) Instrumental in starting the Photography Services @ Wordplay
• Instrumental in starting the Corporate Video / Production Services @ Wordplay

HR and Employee Engagement:
• Instrumental in hiring a challenging number of apt talents amounting to 14 out of the total company strength of 55(Design, Development, Fashion and Photography) who are further trained and deployed to the projects

Project Management:
• amazon.in: Handling the project deliverables for Amazon Buying Guides
• commonfloor.com: Handling the deliverables end to end for Commonfloor Realty Update Newsletter
• Lifestyle International: Handling a copywriting project as a account manager introducing new ideas for his marketing purposes
• commonfloor.com: Handling the video production and creative direction end - end for the new series of Realty Talk
February 2014 - June 2015 Bangalore, India

Filament

Account Manager

Role: Account Manager
Responsibilities:
Handling the Corporate Communications account for Intuit India.
Creating campaigns for the employee engagement activities.
Branding and management for the events and activities for Intuit.
Also worked with clients like InMobi, Marico, PepsiCo, Lenovo.
July 2013 - February 2014 Bangalore, India

Dream:In

Design Management Intern

DREAM:IN as an organization / social incubation platform is focused on transforming youth from being mere consumers of income and employment to becoming creators of income and employment.

Position: Design Management Intern
Responsibilites: To organise and co-ordinate the structure of the ongoing project. Focuses more on design management for their UI and Video department

Website: www.dreamin.in
October 2012 - January 2013 India

Mphasis

Software Test Engineer

Role: Test Engineer
Client: FedEx (Logistics)
Responsibility: Design the test cases for their online application and coordinate with the off-shore team. Handle their UI testing for their online application.
June 2010 - June 2011 India

Education

NICC, Bangalore

International Post Graduate Diploma in Advertising and Communication Design

July 2011 - July 2013 India

Anna University

Bachelor Of Engineering Electrical and Electronics

June 2006 - May 2010 India

Languages

Tamil (Conversational),
Hindi (Advanced),
English (Fluent),

Skills

Advertising, Brand Management, Branding, Business Development, Client Servicing, Communication Design, Creative Direction, Creative Visualization , Film Making, Photography, Portfolio Development, Production, Project Management, UI Design ,