- Partnered with CEO to develop sales driven campaigns for marketing communications to improve product sales and brand value
- Managed Integrated Marketing communications across all brands to maintain a seamless and customer-centric experience
- Developed strategy for marketing communications that resulted in increased sales
- Conducted competitive analysis for brands to understand competitors and effectively communicate product value
- Managed communications for all brands under the franchise
- Created and maintained visual assets for all brands.

- Collaborated with VM Manager and Assistant Manager on daily design assets for instore displays
- Developed impactful concept designs for the seasonal campaigns that were customer appealing and sales driven
- Developed visuals for marketing communications that proved increase in quarterly sales and was widely appreciated by top management
- Performed daily instore design checks for a seamless customer experience - Led communications for all brands under the franchise
- Created and maintained visuals with a sales driven approach.

- Collaborated with team to Lead design and development of client app (Sanad)
- Assisted team in Brand Communication collaterals for a major client project
- Key advisor of UX and UI practises for ongoing assignments

- Collaborated with CEO to develop sales driven designs for client pitches and internal communications
- Developed strategy for marketing communications that proved to showcase brand presence on social media platforms
- Collaborated with a Learning strategist on campaigns and modules to start Blue Matter Academy
- Managed a visual database for employee to create effective & seamlessly intuitive communication tools for client engagements
- Partnered with associated junior and senior consultants on monthly blog posts to ensure brand visual identity and tone of voice
- Led all communications across multiple media platforms & offices.