Zack Shubkagel

Creative Director

San Francisco, CA, USA
I enjoy leading, inspiring and managing creative teams. Through my 16 year career I have demonstrated proven leadership that has won awards, grown business, attracted great talent and improved the bottom line. I am hard-working, collaborative, pragmatic and creative. I strive for excellency, efficiency and empowering others to do the same.

Work Experience

Willoughby Design

Creative Director & Partner

Specializing in systems thinking to integrate brand experiences throughout the customer journey across digital, environmental, packaging and print communications. Clients include Panera Bread, Hostess, Hallmark, Blue Cross Blue Shield of KC, the Kauffman Foundation, Nestlé, Feng, New Leaf Paper, KC Chamber and VisitKC and SPIN! Pizza.
February 2008 - Present San Francisco, California, United States

Willoughby Design

Design Director

June 2006 - February 2008 Kansas City, Missouri, United States

Willoughby Design

Art Director

August 2004 - June 2006 Kansas City, Missouri, United States

Kansas City Design Alliance


Coordinated strategic vision and programming development for 7-day event in 2010 and 2011 with 12 programs organized by 12 professional organizations that included workshops, lectures, exhibits showcasing architecture, graphic, industrial, interior and landscape design.
August 2009 - February 2011 Kansas City, Missouri, United States

AIGA Kansas City


Organizational leader for chapter of 450-500 members and 20 board members. During 2-year term successfully developed partnerships with affiliate design organizations helping to found the Kansas City Design Alliance and launch the first Kansas City Design Week. Led board in developing initiatives and programming for creatives to connect with each other and gain visibility for our profession.
June 2008 - June 2010 Kansas City, Missouri, United States

BNIM Architects

Director of Graphic Design

Developed a new profit center and additional service by marketing “Branded Environments” to support architectural projects in the firm.
February 2003 - August 2004 Kansas City, Missouri, United States


Graphic Designer

February 2000 - February 2002 Kansas City, Missouri, United States


Univesity Of Missouri-Columbia

Bachelor of Journalism

Bachelor Of Journalism (BJ Degree) Sequence: advertising with emphasis in graphic design.
August 1996 - December 1999 Columbia, Missouri, United States

Yale School Of Management

Executive Seminar, AIGA Business Perspectives for Creative Leaders

Developed by Yale School of Management and AIGA, “Business Perspectives for Creative Leaders” uses case studies, lectures, guest speakers and study groups to give creative leaders a more complete understanding of business and design through the eyes of business executives (i.e., clients), giving participants a truly unique curriculum, tailored to their needs.
July 2011 - August 2011 New Haven, Connecticut, United States


Adobe Illustrator, Copy Writing, Creative Briefs, Design Thinking Methodology, Flash, Idea Prototyping, InDesign And Photoshop CS5, Spreadsheet And Presentation Applications. Knowledge Of HTML, Word Processing,

Additional Information

"Taking the Kansas Out of KC" AIGA Wichita, 2013
“KC” AIGA New Mexico Showdown, 2011
“Brand Therapy” presentation,
AIGA South Dakota, 2011
“Birthing a Brand” presentation
Kauffman Foundation, 2011
“Design Futures” presentation KCDW 2011
“Brand Therapy” presentation LGDA 100, 2010
“Lessons to and from the Millennial
Generation” keynote, University &
College Design Educators Conference, 2010
“20/20” Presentation at AIGA Design
Conference, Memphis, 2009
“Take the Living Communications Challenge”
Good Works blog on, 2009 HONORS
Has received numerous awards from the following groups for excellence in design and art direction. Work has appeared in publications/annual indicated (*). AIGA Kansas City Design Awards*, American Advertising Federation, Communication Arts*, How Magazine*, Print Magazine*, International Logos and Trademarks 5*, Logo Lounge*.