Research and Design strategy in alignment with business objective and consumer needs to create overall innovation map and design direction for various brands of GCPL based out of India, Africa and Indonesia. Creating knowledge systems for stake holders across the world, identify scope of innovation for the company, design strategy and briefs based on need-gap understanding.
.Designing new products in collaboration with R&D, engineering and marketing teams based on inputs from consumer research and technology research and formulation requirement of the specific product category.

Responsible for design and development of new product ranges in Furniture segment from initial design brief, user and market research, concept development, sampling and production in wood, panel and engineered knockdown furniture.
• Project management from coordinating with multiple vendors based out of China, Malaysia and India for sampling and on field prototyping of new product designs.

Strategic design and development of user centric furniture through extensive consumer research and structured design methodology (ID methods).

• Major projects included designing extension of steel modular furniture system ‘Kreation’ to be manufactured by Godrej steel facility, flexible seating system supporting individuals to collaborate in coworking ‘Hubble’, tensigrity principle based dining table, Wall mounted unit for holding telephone, portable and alternative living solution for Urban Nomads

Designer for high end precious couture jewellery sector for urban Indian Customers

3 yrs of post-grad studies with specialization in Furniture Design.

Accessory design with specialisation in Precious products