Shoko Tanaka

Interaction/UX/UI Designer

Berlin, Germany
Designing interactive digital products, environments, systems, and services

Work Experience

Freelance

Interaction/UX/UI Designer

Designing user experience and user interface on startups application. Consulting executives on design strategies for operation and digital promotion. Building and leading software teams.

- schoolTakt, Codetakt Co. Ltd.
Lead designer on redesign of Web application for Education system funded by Japanese government.
September 2016 - Present Germany

Goodpatch GmbH

Lead Interaction Designer

Designing UX&UI for startups and major companies. Driving digital transformation and growth strategies for the clients. Leading the Berlin design team.

- McDonald's
Lead designer for redesign of iOS and Android apps with 20 m. users. Created concept and design for a new loyalty program. Developed design framework and user experience system as well as prototypes for McDonald's Japan.
October 2015 - August 2016 Germany

Tama Art University

Lecturer

Gave several lectures abut design process for mobile applications, instructed design students and created research report via the website. https://edu.prottapp.com/idd/en/
April 2015 - July 2015 Japan

Goodpatch.Inc

Interaction Designer & Project Lead

Designed UX&UI for startup and major companies. Took over project management and engagement lead role for several projects.

- MERY, peroli Inc.
Created UX&UI for Japans leading beauty and fashion app (20 m. users, #1 in category catalogue). Designed iOS and Android apps, developed design and UX concept plus several prototypes for MERY. Supported ongoing QA and enhancements.

- GANMA, Comicsmart Inc.
Led multi-device redesign project for GANMA, a manga distribution service. Redesigned website, iOS, Android and iPad apps. Created UX&UI, design concept, wireframes, prototype. Acted as project manager.

- DENSO
Led innovation project for DENSO R&D (Toyota Group), a leading automotive components manufacturer. Developed vision and design for two application concepts for new in-car services.
October 2013 - October 2015 Japan

Tsug,LLC

Interaction Designer

Design consultant for leading electronics manufacturer companies and startups with the vision of integrating design for hardware, software and business model.

- ELUGA CLIP, Panasonic
Concept design and UI design for Panasonic ELUGA CLIP, a widget that aggregates reactions from different social network sites (e.g. likes) for photos shared by users.

- Scentee, Chatperf Inc.
Website design and UX design consulting for Scentee, a gadget which produces scents directly from the smartphone.
April 2012 - September 2013 Japan

Tsug,LLC

Interaction Designer (Internship)

Worked on relaunch of the company website by designing, coding, and restructuring the information architecture.
November 2011 - March 2012 Japan

UAA TOKYO Inc.

Web Designer (Part time job)

Designed a website for UAA TOKYO Inc. Developed new logo. Structured grid formats. Updated and maintained the website. Established a blog.
May 2010 - January 2011

Takram Design Engineering

Design Engineer (Internship)

Trend research for GUI, TUI and product design. Created new icons for design resources. Contributed to design development and modifications.
July 2009 - August 2009 Japan

Education

Rainbow Apps

iPhone App Master Course

Studied Objective-C language for programming iOS Apps. Gathered hands-on experience in designing, coding and application for release in App Store.
May 2013 - July 2013 Japan

Copenhagen Institute Of Interaction Design

Summer School 2011

Participated in an interaction design workshop for 3 weeks. 33 members with 17 different citizenships, ages, and jobs held a group design work together using Processing and Arduino.
July 2011 - July 2011 Copenhagen, Denmark

Tama Art University

Bachelor of Arts

April 2005 - March 2009 Tokyo, Japan

Languages

Japanese (Native),
English (Advanced),

Awards

The Best Google Apps in 2015 in Japan Store

2015

MERY iOS App - #1 in category catalogue in Apple Japan Store

2015

Skills

Communication Design, Content Design, Design Coaching, Design Consulting, Design Strategy, Digital Product Design, Editorial Design, Information Architecture, Interaction Design, Planning, Project Management, Rapid Prototyping, Service Design, UI Design , UX Design, Visual Communication,