- Creative direction for 2 data visualization libraries, 3+ websites & 1 web app. Responsibilities: UX research & design (competetive analysis, user personas, user journey mapping, wireframing), IA, content strategy, copywriting, prototyping, UI animation, high-fidelity comp design, basic front-end web dev as needed
- Strengthen visual communication & brand standards for a family of data visualization brands. Responsibilities: Knowledge base setup, internal brand standards, internal design system guidelines, brand language guide, etc.
- Collaborate on design & marketing efforts. Responsibilities: Planning, building & monitoring digital marketing initiatives, e.g. landing pages, videos, ad graphics, emails, blog posts, etc.
- Help establish processes, tooling and workflows for design, QA, internal documentation, etc.

- Lead or collaborate on 10+ web design projects at various stages of the design process. Responsibilities: Design briefing, UX research & design (competetive analysis, user personas, user journey mapping, wireframing, user testing, etc), IA, content strategy, prototyping, UI animation, high-fidelity comps, etc.
- Project manage 6+ web development and digital marketing clients, including in a remote context. Responsibilities: Proposals, client communication, project scoping/planning, scheduling, resource management, research, team coordination, etc.

Collaborate with team to iteratively develop, launch, QA & market data visualization JavaScript libraries. Design UI & UX solutions for 2 digital products, 2 websites & 1 web app. Plan, build, implement & monitor digital marketing campaigns. Strategize & create marketing landing pages, videos, ad graphics, emails, blog posts, & do brand ambassadorship. Use data analytics to evaluate & improve campaign performance.

Collaborated with company founder to identify and develop business opportunities for company growth. Provided office management support during Michigan business expansion.

Collaborated with creative team to transform marketing initiatives into cohesive, holistic campaigns that helped grow client brands. Oversaw web, print & digital projects from inception to completion by integrating client strategy, concept development, graphic design, web design, front-end web development, video production, copywriting & team management.

Hands-on instruction in a studio environment for Graphic Design Principles (GRA 121) class, with a class size of around 20 college students.

Designed web, print & digital projects by integrating client strategy, graphic design, web design, front-end web development & copywriting.

Designed digital and print materials for monthly marketing campaigns, including coupons, email marketing materials, posters & environmental graphics. Redesigned and maintained portions of dealer websites.

Was chosen to go on company’s yearly buy trip to select new
merchandise to be sold at stores nationwide. Also responsible for selecting used merchandise for reselling, providing customer service & analyzing local store data to improve profits.

Designed promotional and marketing print materials for internal and external events and programs at the College of Law including fliers,
event invitations, event programs & postcards.

Designed website, social media graphics, email invites & fliers for a non-profit organization dedicated to empowering women in third-world countries. Also designed marketing materials for the organization’s Fair Trade Boutique retail space.

The Visual Communication Design program emphasizes appropriate strategic communication through a design process that includes research, analysis, conceptualization, planning, and realization.