Sherri Krase Horne

Graphic Designer / Graphic Artist

Plano, TX, USA

Work Experience

Baylor Scott White Health

Contract Graphic Designer through Creative Circle

The largest not-for-profit health care system in Texas and one of the largest in the United States, Baylor Scott & White Health includes 48 hospitals, more than 1,000 patient care sites, and over 40,000 employees.
• Designed and produced print to new corporate standards on in-house marketing requests from network clinics and hospitals. Projects included flyers, ads, posters, rack cards, direct mail, banners and calendars.
• Led new design standards efforts on McLane Children’s flyers, direct mail and banners.
July 2018 - April 2019 Texas, United States

Sherri's Graphics & Illustrations

Owner/Freelancer

Facilitated design, production and website work for small businesses, design firms and printers. Representative projects:
•Contracted by Keleher Outdoor Advertising (OK) to design and produce billboards and magazine ads.
• Contracted by Eggbert’s restaurant (OK) to design and produce a variety of projects including ads, coupon sheets and children’s menu.
• Contracted by PDG+creative (OK) to produce and design tourism brochures and ads and design web banner ads.
• Contracted by The Hacker Group (WA) to produce direct mail packages for IBM and The Hartford Insurance.
• Contracted by Big Fish Promotions (WA) to produce and design print projects for Chateau Ste. Michelle winery.
1989 - Present Texas, United States

Beauty Systems Group LLC

Designer

Designed visually appealing pages for the CosmoProf shopping guide catalogs for both the US and Canadian editions mailed to over 1.5 million beauty salon professionals and salon owners. Collaborated with the merchandising team to ensure pricing and product placement. Created monthly selling sheets for in-store specials. Beauty Systems Group (CosmoProf) is a division of Sally Beauty Holdings.
September 2017 - April 2018 Denton, Texas, United States

Ivie & Associates

Graphic Designer

One of two designers on the layout and production of "Healthy Living Made Simple" magazine for Sam’s Club pharmacy. Designed and produced print work for a variety of agency clients including Sally Beauty, CosmoProf, At Home, Fiesta and SuperValu. Selected for short-term, on-site contract at JCPenney headquarters doing layout and production on Sunday newspaper inserts. Worked closely with Ivie executives in creating print and PowerPoint presentations for potential clients.
September 2013 - June 2017 Flower Mound, Texas, United States

Bartlesville Regional Chamber Of Commerce

Graphic Designer/Publications Coordinator

As the staff graphics professional and photographer, designed and produced all printed and electronic promotional materials for 3 separate community outreach programs: BRCC, Bartlesville Convention & Visitors Bureau and Bartlesville Development Corporation. Developed ads, banners, logos, annual reports, proposals, press releases, monthly 12-page newsletter insert in newspaper, Constant Contact e-mail campaigns, slideshows and movies. Designed website and developed and managed content for www.bartlesville.com. Saved organization thousands of dollars in outside design fees and worked with printers to ensure budgets and quality.
October 2008 - June 2013 Oklahoma, United States

Sgwcreative

Production Artist/Web Developer

Prepared advertising designs for print production and achieved progressive leadership advancement creating and maintaining websites for 10+ clients. Produced brochures, newspaper ads, magazine ads, and sales office materials. Consistently recognized for attention to detail and ensuring designs printed correctly. Managed pre- and post-website planning, including setting up hosting and email accounts, preparing all graphics for web (including Flash elements), building web sites, coordinating special programming, maintaining websites, preparing reports on website traffic and usage. Prepared designs for email campaigns and reported on success to clients.
1998 - 2008 Washington, United States

SCS/Compute - Thomson Corporation

Manager of Creative Services (Art Director)

Chosen by President to co-direct marketing redirection of company (branch of multibillion-dollar international marketing firm that promoted accounting software to CPA market). Designed and produced marketing materials (customer newsletter, press release, transition information, etc.) that successfully transitioned over 60% of SCS customers to sister company Creative Solutions, Inc.
1997 - 1997 Washington, United States

Practitioners Publishing Company - Thomson Corporation

Production Coordinator (Jr. Art Director)

Produced magazine ads, catalogs, book box inserts, and trade show materials, including 20-page catalog that received the award for best brochure design and printing from the Printing Industries Association of Texas. Managed all phases of design and production including concept, copywriting, preparing art for electronic pre-press, art direction of product photography sessions, and ensuring print quality at press checks. Successfully managed half of $3.5M direct mail budget.
1993 - 1996 Texas, United States

Michaels Stores

Print Production Assistant

Co-created weekly newspaper ads and in-store signage for 250 stores. Created packaging designs for Michaels’ private label line of framing materials and seasonal products. Extensive work with printers including ADVO System and printers in Asia and Mexico.
1991 - 1992 Texas, United States

Origi-Nails Inc.

Art Director

As a one-person art department produced all sales materials, distributor newspaper ads, product package design, product illustrations, publicity releases, and trade show materials and props. Coordinated magazine ads with ad agencies.
1988 - 1991 Arlington, Texas, United States

Education

Oklahoma State University

Bachelor of Fine Arts in Graphic Design

The Honor Society of Phi Kappa Phi
Art Club
Marketing Club
August 1984 - May 1988 Oklahoma, United States

Languages

German (Beginner),

Awards

Printing Industries Association Of Texas

Best Brochure Design & Printing

1995

National Association Of Home Builders

Marketing awards for Orenco Station-Master Planned Community of the Year

1999

Skills

Adobe Acrobat, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, EMail Marketing - Constant Contact, HTML, IMovie And IDVD, MS Office ,