Shelley Hernandez (Light)

Remote Graphic Designer

Des Moines, IA, USA

Work Experience

Self-Employed

Remote Graphic Designer

• Help clients achieve business development and business growth goals through forward-thinking graphic designs and strategies

• Create across multiple platforms for both print and digital which include logos, branding, brochures, catalogs, annual reports, packaging design, and websites

• Experienced Production Artist, who can follow a style guide and understand the technicalities of prepping files that will print accurately

• Keep up with the latest trends and always make my deadlines

• Highly skilled in InDesign, Photoshop, Illustrator and Acrobat Pro

• Experienced with JIRA, Mail Chimp, Constant Contact, Microsoft Word, PowerPoint, Excel, CSS, HTML, and Dreamweaver
September 2008 - Present Des Moines, Iowa, United States

Intoxalock

Remote Head of Graphic Design

• Designed and oversaw design of all collateral in a marketing department that tripled revenues and profits in 4 years. Doubled contacts and market share. Brand moved from #5 in industry to #2

• Designed digital campaigns applying principles of UX/UI design for Intoxalock English and Spanish markets across the country including a service center recruiting landing page which increased conversions by 23%

• Coordinated with a 15-member team to develop engaging and innovative graphic designs for logos, flyers, posters, tradeshow displays, social media profiles, and social media ads; provided art direction to a junior graphic designer on complex and large-scale projects

• Bid out and selected printers saving the company over $40k in one year. Selected as the Intoxalock Employee of the year in 2016

• Continued education attending marketing and conversion training which included annual Pubcon Marketing Conferences in Las Vegas, NV
May 2003 - September 2018 Urbandale, Iowa, United States

Business Publications Corporation, Inc

Graphic Designer II & Web Designer

• Redesigned corporate site which won an award for Best Newspaper Website from the Iowa Newspaper Foundation

• Designed engaging center spreads and cover designs for publication

• Worked directly with sales representatives to design ads for national clients that maintained brand consistency

• Created branding and designed effective ads for small start-ups

• Checked publication-ready advertisements from clients at high volume and accuracy
January 2007 - May 2013 Des Moines, Iowa, United States

RSR Group

Web Designer

• Brainstormed and designed Email campaigns for national clients that increased revenues

• Maintained corporate website and shopping cart with over 10k items, paying close attention to detail
November 2003 - August 2006 Winter Park, Florida, United States

Otown Promotions

Lead Graphic Designer

• Worked directly with advertising agencies sales representatives and clients, participated in collaborative brainstorming to create effective campaigns

• Created branding and layout for quarterly Florida Hispano magazine

• Design ads for national clients that maintained brand consistency

• Laid out collateral in Spanish, Chinese, French, and Portuguese

• Created cost-effective pieces for clients on a tight budget

• Designed and developed websites using Adobe Flash, Adobe Dreamweaver, HTML, JavaScript, and CSS
February 2000 - February 2003 Winter Park, Florida, United States

Transcontinental Media

Graphic Artist

• Designed web promotions as well as single page selling slicks for music talent

• Worked closely with the promotions department to create marketing materials consistent with branding
February 1999 - November 2000 Orlando, Florida, United States

Education

Valencia Community College

Associate Degree in Graphic Design

Consecutively maintained President’s list. Won 2 awards for best designs at Annual Juried Student Exhibition. Member of Orlando Creative Club.
January 1997 - January 1999 Orlando, Florida, United States

Languages

English (Native),
Spanish (Conversational),