Shelley D. Franklin

Art Director | Senior Graphic & Multimedia Designer | Photographer | Photoshop Guru

Carrollton, TX, USA

Work Experience

A.G. Design

Contract/Freelance Graphic Designer

Hold various on-site and off-site contract and freelance roles that allow me the opportunity to work on such projects as brand development, print and digital collateral pieces, new logo designs, email signatures, and national convention pieces. I create social media graphics, train associates on Adobe CC programs, edit catalogs in InDesign and Photoshop, retouch photos in Photoshop and take product photography, layout safety and active shooter tri-fold brochures, create floor plans, label aerial photographs, clean up and help maintain a common logos and graphics file, illustrate maps, support marketing materials used in flyers and sales packages, develop newsletters, layout a 64-page high school volleyball program, create posters, set up InDesign templates and libraries, design various types of collateral for a number of charitable organizations, and much more.

Contract/Freelance Companies:
• Balcom Agency • The UPS Store #6580 • BravoTech • G4 Commercial & Residential Roofing • Mercedes-Benz Club of America (Memphis) • Norwex • ARA Newmark • Tonti Properties • Colleyville Heritage High School • Brink’s
July 2014 - Present Texas, United States


Senior Graphic Designer

Worked with internal customers to create designs for projects such as in-store POP, sales decks, direct mailers, magazine ads, national promotion campaigns, logos, digital graphics, icons, and interactive media. Created and established processes and procedures for the marketing department. Led project management by organizing, tracking, and coordinating marketing team deliverables.

Key Accomplishments:
• Strategically concepted new ideas and approaches to effectively enhance the communication of key marketing vehicles while creating and maintaining company brand standards
• Managed multiple high-impact marketing collateral for a variety of mediums, including print, broadcast, and interactive/digital
• Worked on content gathering, writing/editing, design/layout, and some custom photography for the sales deck kit (a piece designed for the retail sales managers to present to prospective B2B partners around the country), including a pocket folder, a perfect-bound book, and an envelope
December 2016 - August 2017 Texas, United States


Senior Graphic Designer

Created compelling proposals and presentations for the solutions and sales team. Collaborated with the graphics/proposal team to ensure the focus of development and production of collateral material on specific needs and requirements of clients. Reviewed the offshore team’s proposal documents for brand assurance, consistency of message, and accuracy of content.

Key Accomplishments:
• Designed and produced graphics, charts, tables, text, and multi-media graphics, within the corporate design standards, for client-focused proposals and presentations, leading to multi-million dollar sales
• Researched, compiled, and sourced customer-specific data and applied the findings to proposals for a more customized message
• Expanded the icon library to cover more of the company’s client base
June 2016 - November 2016 Texas, United States

Beauty And Hair

Senior Graphic Designer

Utilized the design standards across multiple brands and properties by concepting, creating, and executing marketing/creative campaigns and individual projects, including digital display ads, landing pages, email blasts, social media graphics, art directed/photo styled photo shoots and photography, and print collateral. Collaborated with the marketing team and the site development team to understand the communications objectives, target the audience mindset, and developed technical requirements for each initiative.

Key Accomplishments:
• Re-designed The Best of the Best and the Best Wig Tips splash page, creating buzz around those products and driving more site clicks
• Placed email campaigns into a Photoshop template, drastically reducing the file sizes and increasing the efficiency of working with the files
• Worked with the videographer to place final videos on the server, enabling the design team to use high res screen captures in various projects
• Completed projects on time and on budget
July 2015 - January 2016 Texas, United States

Schneider Electric

Senior Designer and Graphic & Multimedia Designer

Created print, web banners, ads, and event graphics for the global marketing communications department. Designed and produced graphic art, multimedia, ads, email graphics, art directed/photo styled photo shoots and photography, Flash presentations, calendars, social media graphics, and various other marketing materials. Promoted compliance with corporate design standards.

Key Accomplishments:
• Onboarded an acquired 10-person graphic department to the brand platform
• Provided art direction/internal reviews for the governance of third-party vendors, improving consistency
• Created and presented training materials to streamline processes and maximize proficiencies within the organization for various teams
• Developed the job request form process within the marketing department that enhanced operational efficiencies
• Managed vendor relationships, coordinated bids, and provided print specifications and production schedules to vendors, increasing productivity and reducing costs
• Solely re-branded the TAC Americas division marketing materials to Schneider Electric
March 2007 - July 2014 Texas, United States

Carreker Corporation

Multimedia Manager

Designed and produced graphic art, rich media content with multimedia CD-Roms, magazine and online advertising, email campaigns, event graphics, art directed/photo styled photo shoots and photography, Flash presentations, calendars, and various other marketing materials. Project managed all company webinars, from contract and set-up, campaign designs, and all specifics of the events. Designed the company’s websites and intranet sites, ensuring consistency between web and print. Oversaw production estimates and evaluated costs by determining appropriate vendors for each project.

Key Accomplishments:
• Managed the Presentation Specialist’s career development for PowerPoint presentations
• Solely re-branded the company with a new name and a new logo, as well as developed corporate design standards, enhancing the new brand
• Solely designed and implemented the Forbes Coverwrap program for five years which was distributed quarterly to the 500 top customers each year
• Trained employees on processes, equipment, and software for various projects, improving operations
September 1999 - March 2007 Texas, United States


University Of Memphis


Bachelor of Fine Arts in Graphic Design, Diploma — Magna Cum Laude
Honors: Golden Key National Honor Society, Gamma Beta Phi Honor Society in Mathematics, Dean’s List
September 1988 - December 1994 Memphis, Tennessee, United States


English (Native),



Guru Award – Photoshop User Cover Challenge and Website category finalist at Photoshop World

Professional Skills

Digital designs, print, ads, production, iconography, social media graphics, photography, photo styling, photo retouching, logos, email graphics, campaigns, presentations, event graphics, direct mail, multimedia, front-end web graphics, package designs, jewelry making, and video production

Technical Skills (Mac/PC)

Adobe Creative Cloud 2018 – InDesign, Photoshop, Illustrator, Acrobat Pro DC, Bridge, Camera RAW, Lightroom, Muse, Premiere Pro, Dreamweaver, Audition; Microsoft Office: PowerPoint, Word, Excel; Trello; Slack