Shelley D. Franklin

Art Director | Senior Graphic & Multimedia Designer | Photographer | Photoshop Guru

Carrollton, TX, USA

Work Experience


Senior Graphic Designer

Works with the graphics/proposal team to create compelling proposals and presentations for the solutions and sales team. Additionally, works on all other aspects of development and production of collateral material for oral presentations. Ensures that proposals are compelling and focused on the client’s specific needs and requirements.

Principal Duties:
• Designs and produces client-focused graphics, charts, tables, multi-media graphics, and text material to import into proposal documentation and visual presentations
• Works within the corporate design standards and helps teams develop the look-and-feel of the themes surrounding major proposals, as well as the message of value creation, editing/formatting, and content delivery
• Creates presentation handouts, brochures, flyers, posters, and specialty items for the oral presentation stage
• Researches, gathers, and obtains customer specific information and intelligence to reflect the messages and key ideas by customizing the proposal documents
• Reviews the final proposal documents to ensure consistency, accuracy, and completeness for final submittal
June 2016 - Texas, United States

A.G. Design

Owner/Creative Director

Produces extraordinary designs by using business and aesthetic expertise for corporate identity and branding, print materials, photography, direct mail/email campaigns, presentations, and multimedia. Drives innovative and creative solutions for clients.

Recent Freelance/Contract Projects:
• Worked as a contractor designing multiple pieces for their national convention, trained associates on Adobe CC programs, edited the latest catalog in Photoshop and InDesign, and retouched photos in Photoshop for different projects at Norwex
• Designed logos for a new development project at a commercial real estate company and for a custom tote bag company
• Developed a website and app mock-up for a software company
• Designed and laid out a 64-page volleyball program with purchased ads to help raise money for Colleyville Heritage High School
• Photographed a family portrait session
• Designed a poster that included product photography and created InDesign templates and libraries of various common graphics at Brink’s, Inc.
• Re-worked and cleaned-up an existing logo and produced vector artwork for Keller Church of Christ
• Photographed and designed an 8-page brochure to boost the company brand for a cheer leading uniform company called Let’s Cheer
January 1999 - Present Texas, United States

Beauty And Hair

Graphic Designer

Utilized the design standards across multiple brands and properties by concepting, creating, and executing marketing creative campaigns and individual projects. This included digital display ads, landing pages, email blasts, and print collateral. Collaborated with the marketing team and the site development team to understand the communications objectives, target audience mindset, and develop technical requirements for each initiative. Presented concepts and ideas to colleagues and external vendors and managed priorities effectively to complete projects on time and on budget.

Key Accomplishments:
• Re-designed The Best of the Best and the Best Wig Tips splash page which has created buzz around those products and driven more site clicks
• Developed a new way to design email campaigns, by putting them into one Photoshop template, which drastically reduced the file sizes and made working with the files much more efficient
• Worked with the videographer to place final videos on the server so the design team could use high res screen captures allowing use of these in various projects
July 2015 - January 2016 Texas, United States

ARA Newmark

Senior Graphic Designer

An as needed, independent contract role where I created floor plans, labeled aerial photographs, and illustrated maps while maintaining company graphic standards. Supported marketing materials that were used in flyers and sales packages.

Key Accomplishments:
• Traced major waterways, parks, hospitals, airports, colleges, and retail presence on aerial photographs, as well as labeled with national retail logos for large format canvas prints improving marketing collateral
• Cleaned up and helped maintain a common logos and graphic file to ensure consistency amongst the designers
February 2015 - June 2015 Texas, United States

Schneider Electric

Senior Designer and Graphic & Multimedia Designer

Created print, web banners, ads, and event graphics for Global Marketing Communications. Designed and produced graphic art, multimedia, ads, email graphics, various aspects of photography, Flash presentations, calendars, and various other marketing materials. Promoted compliance with corporate design standards.

Key Accomplishments:
• Onboarded an acquired 10-person graphic department to the brand platform
• Provided art direction/internal reviews for the governance of third-party vendors which improved consistency
• Created and presented training materials that helped streamline processes and maximized proficiencies within the organization for various teams
• Developed the Job Request Form process within the marketing department that enhanced operational efficiencies
• Managed vendor relationships, coordinated bids, and provided print specifications and production schedules to vendors which increased productivity and reduced costs
• Solely re-branded the TAC Americas division marketing materials to Schneider Electric
March 2007 - July 2014 Texas, United States

Carreker Corporation

Multimedia Manager

Designed and produced graphic art, rich media content with multimedia CD-Roms, magazine and online advertising, email campaigns, event graphics, various aspects of photography, Flash presentations, calendars, and various other marketing materials. Project managed all company webinars, from contract and set-up, campaign designs, and all specifics of the events. Designed the company’s websites and intranet sites, ensuring consistency between web and print. Oversaw production estimates and evaluated costs by determining appropriate vendors for each project.

Key Accomplishments:
• Oversaw the Presentation Specialist’s career development with the graphic standards for PowerPoint presentations
• Solely re-branded the company with a new name and a new logo, as well as developed corporate design standards that enhanced the new brand
• Solely designed and implemented the Forbes Coverwrap program for five years which was distributed to 500 top customers each year
• Trained employees on processes, equipment, and software for various projects which improved operations
September 1999 - March 2007 Texas, United States


University Of Memphis


Bachelor of Fine Arts in Graphic Design, Diploma — Magna Cum Laude
Honors: Golden Key National Honor Society, Gamma Beta Phi Honor Society in Mathematics, Dean’s List
September 1988 - December 1994 Memphis, Tennessee, United States


English (Native),



Guru Award – Photoshop User Cover Challenge and Website category finalist at Photoshop World


Acrobat Pro CC 2014, AtTask, Audition CC 2014, Bridge CC 2014, Camera RAW CC 2014, Dreamweaver CC 2014, Flash CC 2014, Illustrator CC 2014, Indesign CC 2014, MAC & PC, Mediabank, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Muse CC 2014, Photoshop CC 2014, Premiere Pro CC 2014,


Jewelry making and video production