Shelley D. Franklin

Art Director | Senior Graphic & Multimedia Designer | Photographer | Photoshop Guru

Carrollton, TX, USA

Work Experience

AcceptanceNOW

Senior Graphic Designer

Work with internal customers and external production resources to create mechanicals for projects such as in-store POP, direct mail, magazine and newspaper advertisements, billboards, special promotion graphics and campaigns, logos, digital graphic, and interactive media.

Principal Responsibilities:
• Create and establish processes and procedures for the marketing department
• Strategically concept new ideas and approaches to effectively enhance the communication of key marketing vehicles while creating and maintaining company brand standards
• Manage multiple high-impact marketing collateral for a variety of mediums, including print, broadcast, and interactive/digital
• Responsible for project management by organizing, tracking, and coordinating the marketing team deliverables
December 2016 - Present Plano, Texas, United States

A.G. Design

Owner/Creative Director

Produces extraordinary designs by using business and aesthetic expertise for corporate identity and branding, print materials, photography, direct mail/email campaigns, presentations, and multimedia. Drives innovative and creative solutions for clients.

Recent Freelance/Contract Projects:
• Worked as a contractor designing multiple pieces for their national convention, trained associates on Adobe CC programs, edited the latest catalog in Photoshop and InDesign, and retouched photos in Photoshop for different projects at Norwex
• Designed logos for a new development project at a commercial real estate company and for a custom tote bag company
• Developed a website and app mock-up for a software company
• Designed and laid out a 64-page volleyball program with purchased ads to help raise money for Colleyville Heritage High School
• Photographed a family portrait session
• Designed a poster that included product photography and created InDesign templates and libraries of various common graphics at Brink’s, Inc.
• Re-worked and cleaned-up an existing logo and produced vector artwork for Keller Church of Christ
• Photographed and designed an 8-page brochure to boost the company brand for a cheer leading uniform company called Let’s Cheer
January 1999 - Present Texas, United States

Capgemini

Senior Graphic Designer

Created compelling proposals and presentations for the solutions and sales team. Collaborated with the graphics/proposal team to ensure that the development and production of collateral material proposals and presentations were compelling and focused on the client’s specific needs and requirements.

Key Accomplishments:
• Designed and produced graphics, charts, tables, text, and multi-media graphics, within the corporate design standards, for client-focused proposals and presentations which led to multi-million dollar sales
• Researched, compiled, and sourced customer-specific data and applied these findings to proposals for a more customized message
• Helped expand the icon library to cover more of the company’s client base
• Reviewed the offshore team’s proposal documents for brand assurance, consistency of message, and accuracy of content
June 2016 - November 2016 Texas, United States

Beauty And Hair

Graphic Designer

Utilized the design standards across multiple brands and properties by concepting, creating, and executing marketing creative campaigns and individual projects. This included digital display ads, landing pages, email blasts, and print collateral. Collaborated with the marketing team and the site development team to understand the communications objectives, target audience mindset, and develop technical requirements for each initiative. Presented concepts and ideas to colleagues and external vendors and managed priorities effectively to complete projects on time and on budget.

Key Accomplishments:
• Re-designed The Best of the Best and the Best Wig Tips splash page which has created buzz around those products and driven more site clicks
• Developed a new way to design email campaigns, by putting them into one Photoshop template, which drastically reduced the file sizes and made working with the files much more efficient
• Worked with the videographer to place final videos on the server so the design team could use high res screen captures allowing use of these in various projects
July 2015 - January 2016 Texas, United States

ARA Newmark

Senior Graphic Designer

An as needed, independent contract role where I created floor plans, labeled aerial photographs, and illustrated maps while maintaining company graphic standards. Supported marketing materials that were used in flyers and sales packages.

Key Accomplishments:
• Traced major waterways, parks, hospitals, airports, colleges, and retail presence on aerial photographs, as well as labeled with national retail logos for large format canvas prints improving marketing collateral
• Cleaned up and helped maintain a common logos and graphic file to ensure consistency amongst the designers
February 2015 - June 2015 Texas, United States

Schneider Electric

Senior Designer and Graphic & Multimedia Designer

Created print, web banners, ads, and event graphics for Global Marketing Communications. Designed and produced graphic art, multimedia, ads, email graphics, various aspects of photography, Flash presentations, calendars, and various other marketing materials. Promoted compliance with corporate design standards.

Key Accomplishments:
• Onboarded an acquired 10-person graphic department to the brand platform
• Provided art direction/internal reviews for the governance of third-party vendors which improved consistency
• Created and presented training materials that helped streamline processes and maximized proficiencies within the organization for various teams
• Developed the Job Request Form process within the marketing department that enhanced operational efficiencies
• Managed vendor relationships, coordinated bids, and provided print specifications and production schedules to vendors which increased productivity and reduced costs
• Solely re-branded the TAC Americas division marketing materials to Schneider Electric
March 2007 - July 2014 Texas, United States

Carreker Corporation

Multimedia Manager

Designed and produced graphic art, rich media content with multimedia CD-Roms, magazine and online advertising, email campaigns, event graphics, various aspects of photography, Flash presentations, calendars, and various other marketing materials. Project managed all company webinars, from contract and set-up, campaign designs, and all specifics of the events. Designed the company’s websites and intranet sites, ensuring consistency between web and print. Oversaw production estimates and evaluated costs by determining appropriate vendors for each project.

Key Accomplishments:
• Oversaw the Presentation Specialist’s career development with the graphic standards for PowerPoint presentations
• Solely re-branded the company with a new name and a new logo, as well as developed corporate design standards that enhanced the new brand
• Solely designed and implemented the Forbes Coverwrap program for five years which was distributed to 500 top customers each year
• Trained employees on processes, equipment, and software for various projects which improved operations
September 1999 - March 2007 Texas, United States

Education

University Of Memphis

BFA

Bachelor of Fine Arts in Graphic Design, Diploma — Magna Cum Laude
Honors: Golden Key National Honor Society, Gamma Beta Phi Honor Society in Mathematics, Dean’s List
September 1988 - December 1994 Memphis, Tennessee, United States

Languages

English (Native),

Awards

KelbyOne

Guru Award – Photoshop User Cover Challenge and Website category finalist at Photoshop World

Skills

Acrobat Pro CC 2014, AtTask, Audition CC 2014, Bridge CC 2014, Camera RAW CC 2014, Dreamweaver CC 2014, Flash CC 2014, Illustrator CC 2014, Indesign CC 2014, MAC & PC, Mediabank, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Muse CC 2014, Photoshop CC 2014, Premiere Pro CC 2014,

Hobbies

Jewelry making and video production