Recruited to this start-up as the first-ever designer and challenged to establish a visual identity that aligned with the company’s brand. Created visual mock-ups, wireframes and prototypes for client-facing website and web application. Often crafted programming code to assist engineers. In addition to design duties, also assisted marketing department with the design of web advertisements, product guides, infographics etc.

• Dramatically improved user experience by creating new on-boarding process that involved reworking major portions of the site and redesigning the UI to help new merchants use the system effectively.

• Reworked functional, engineer-driven web interface, creating modern, fresh and easy-to-navigate site that has earned praise from employees and clients.

• Assumed responsibility for front-end website styling, utilizing CSS and LESS to relieve the workload of a busy engineering team.

• Ensured a strong customer focus by listening carefully to customer feedback and updating numerous features to better serve their needs.

Created a huge volume of marketing materials and web/print ads as sole contributor in exceptionally busy environment (weekly publication plus 20-30 promotional events per year). Also helped to redesign sales materials on a regular basis.

• Designed campaigns that were key to securing major clients (such as Bank of America, San Francisco State University, Paradigm Engineers, and many more) and generated as much as $250,000 in revenue per campaign.

• Led complete brand redesign, perfectly aligning the publication’s image with its high-end pricing.

• Improved efficiency by developing comprehensive organizational systems and processes.

Created, edited and processed print ads for 9 publications on a freelance basis while also working at another full-time job (see Loomis-ISC). Handled high volume of work effectively, relieving the burden from full-time employees who worked under constant pressure.

Created websites, ad campaigns and marketing materials for a wide range of corporate clients, handling both creative direction and production responsibilities. Learned excellent time management and organizational skills as a result of need to manage tight deadlines and a large volume of work. Worked closely with clients, 3rd party partners, and vendors to deliver exceptional results on a consistent basis.

• Assumed the responsibility for creative direction following the departure of the former creative director, handling exponential growth in workload without ever missing deadlines or allowing quality to slip.

• Generated savings for the agency by building exceptional vendor relationships and negotiating reduced rates.

• Drove significant revenue by creating pitches for campaigns, ads and websites that attracted clients and secured contracts.

• Earned promotion to production manager within one year of joining the firm as a graphic designer.

Provided design support for on-campus organizations and local businesses as a member of student-run, government funded design department.

• Successfully advocated for new equipment thus raising the standards of work produced by the department.

• Earned recognition as a top contributor sought out to work on high-profile projects.

• Designed high-impact promotional materials that attracted up to 5,000 attendees to college events.