shaun hibbs

Online and Marketing Professional

Mount Pearl, Newfoundland, Canada
I am an online marketer, coach and diversity advocate who has collaborated in developing marketing strategies as a creative, designer, developer, and digital and technical professional for both national and international partners and clients over the past 8 years of my career. Clients whom I have worked with include; Special Olympics Canada, Newfoundland and Labrador Liberal Caucus Official Office of the Opposition, Millennium Group Developers, Upstream Marketing, BMW, Subaru, Mini and Capital PreOwned just to name a few.

I have a unique approach to my work. I am a strong advocate of the principles of equality and solidarity. I believe that each individual is unique and recognizing our individual differences is the key to a healthy and diverse society here in Newfoundland and Labrador.

I believe that it’s about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity contained within each individual. I believe that diversity in business breeds creativity and innovation. It’s where remarkable work lives. In the words of Seth Godin, best-selling author and successful entrepreneur it’s all about the “Purple Cow - transforming your business by creating remarkable work."

I provide a multidisciplinary approach to my clients. I offer specific skills in web design and development, social media coaching and campaign development, print and brand design and search engine marketing.

Specialties: Marketing and Communications and Digital Strategy, UX/UI Design ( mobile-focused web design ), Social Media Strategy and Coaching and Print and Brand Identity Design

Work Experience

The Oil And Gas Magazine

Online Marketing Manager

Worked directly with the President & CEO to ensure the effective management of various projects/assignments, including coordinating with multiple stakeholders both locally and internationally.

Worked with media partners remotely via email and phone correspondence to maintain, conceptualize and produce marketing materials for clients and media partners.

Design and marketing of The OGM website.

Email newsletter marketing to a global client database.
September 2010 - June 2011 Canada

John Atkins & Co.

Lead + Concept Design

Seeing the big picture—in Technicolor. Working as a senior design professional to conceptualize and create digital programs that are a delight not only to end users but to the most intensely business-focused of Brand Managers. Working across a range of digital platforms – from email communications to websites to apps for tablets and mobile devices. envisioning and realizing online campaigns that are not only easy on the eyes, but always on brand and on strategy.

I worked contract and full time with this company.
September 2009 - July 2012 Newfoundland, Canada

Robot IM

Digital, Multimedia and Artistic Lead

I worked with clients both nationally and locally in multiple industries to develop creative marketing solutions.

My role was to work within an operational leadership role. Overseeing and partaking in the entire creative process for client marketing work from strategy loading to development and execution of tactics. I worked within a multidisciplinary role working as a web designer/developer, social media strategist, SEM/SEO expert and digital and technical director.

I am currently working with Robot in a consultancy capacity offering my expertise in multiple areas as outlined above.
Aid in Initiatives to facilitate interactivity and customer engagement within a digital ecosystem through working within an operational leadership role. Ensuring the effective production and role out of digital and direct marketing campaign strategies.

Track and analyze business usage statistics to discover potential areas for improvement and resource optimization through suggesting SEO and SEM recommendations to client digital campaigns.
March 2012 - Newfoundland, Canada

Toastmasters International

VP of Public Relations (volunteer)

I am currently serving as a volunteer in the Cabot Toastmasters executive board for a one year term.

Conceptualization, development and leveraging of web and marketing technologies to increase overall membership to the Cabot Toastmasters organization.

I am also a member of Toastmasters who; attends regular meetings, acts within a chairman role, presentations involving public speaking leadership roles.
January 2011 - Newfoundland, Canada