Shanti Hadioetomo, RGD

User Experience (UX) + Visual Designer

Toronto, Ontario, Canada
Communication designer with 7 years experience in the nonprofit and private (both as in-house and agency) sector. Experience includes but not limited to branding (print and electronic media), editorial design, UI/UX for web. Skilled in project management, marketing communication and client relations.

Work Experience

Shantomo Communications

Owner/Principal

• Art direction and visual design for print and digital marketing collaterals
• Manages own customer database and projects from concept to final product (includes sourcing and coordinating print production of marketing collaterals for businesses and nonprofits)
• Provides pro-bono marketing services to nonprofit organizations

Clients include: Panasonic Business, Ryerson School of Early Childhood Studies, Ontario Medical Association
August 2006 - Present Ontario, Canada

Red Academy

UX Design Instructor

January 2017 - Present Toronto, Ontario, Canada

Imagine Canada

Graphic Design Coordinator

As a solo in-house graphic designer, I was responsible for branding, corporate design, responsive web design, email and presentation design, social media imagery as well as merchandising; all collaterals and publications are bilingual. I augmented my design work with user research and persuasive design with a focus on conversion.

• Visual and interaction design lead for imaginecanada.ca redesign with a focus on persuasive design for conversion and typography for a comfortable reading experience
• Worked with internal key decision makers to better understand their target audience and craft more engaging marketing and communications pieces

Project highlights:
• Redesign of imaginecanada.ca
• Campaign microsites (Election 2015 and The Stretch)
• Redesign of Imagine Matters newsletter
• Narrative Core Resource
February 2013 - November 2015 Toronto, Ontario, Canada

IABC Toronto

Director of Advertising (community experience)

September 2012 - June 2013 Toronto, Ontario, Canada

Multigraphics Ltd.

Client Services Coordinator

• Coordinated print projects for other major accounts: The Bay, Telus, Icebreaker, Routes Development Group, GREY Vancouver, TBWA / Vancouver, Onni Group of Companies amounting to about $200,000 in business volume in 2010 alone
• Helped produce three proposals, securing a bid for the 2010 Olympic Winter Games
• Acted as lead liaison and project manager, overseeing all aspects of print production, installation,
and removal of prints for 22 competition and non-competition Winter Olympics 2010 venues,
a $600,000 project
• Improved production work order format to reduce errors and increase efficiency
• Ensured all prints were produced, delivered, and installed on time and on budget

Project Highlights:
• Vancouver 2010 Winter Olympics & Paralympics - Decal category
• World Routes Conference 2010 (exhibition signage)
• Icebreaker 2011 Fall Campaign (store display and collateral)
• Onni Sales Presentation Centre (Evelyn, Parkside, The Shaughnessy, and Oasis)
• Other major accounts include The Bay and Telus
August 2009 - January 2012 British Columbia, Canada

Society Of Graphic Designers Of Canada

Associate Liaison Chair (Board Member – community experience)

Wrote for the society’s official blog and website

Liaised with other organizations to co-organize social and networking events
January 2009 - December 2009 Vancouver, British Columbia, Canada

StepUp Communications Inc.

Junior Communication Designer

Developed identities and brand concepts under the supervision of a senior designer

Produced IABC BC’s 2009 Member Directory using interactive PDFs
October 2008 - April 2009 Vancouver, British Columbia, Canada

Sustainable SFU

Communications and Education Director for sustainAB!LITY festival (community experience)

Created and executed overall marketing plan

Secured $5,000 in sponsorship funding for the first annual sustainAB!LITY festival.

Consulted with a team of festival organizers to develop and implement the Sustainable SFU brand
August 2007 - December 2007 Burnaby, British Columbia, Canada

IABC BC

Event Organizer & Sponsorship Manager (community experience)

Co-ordinated professional development events and assisted with the promotion

Developed sponsors reference document for internal use and maintained sponsors tracking log
February 2007 - June 2012 Vancouver, British Columbia, Canada

Education

Simon Fraser University

Bachelor of Arts in Communications Studies

September 2003 - October 2007 Burnaby, BC, Canada

Languages

English (Fluent),

Skills

Branding And Identity, Graphic Design, Mac OS X, Microsoft Office Suite, Social Media Marketing, Adobe Creative Suite, Content Management Systems (CMS), Digital Marketing, Event Management, Marketing Communications, Print Production Management, Project Management,

Professional Affiliations

International Association of Business Communicators (IABC)
Association of Registered Graphic Designers (RGD)
Society of Graphic Designers of Canada (GDC)
Project Management Institute (PMI)

Additional Information

Please visit my LinkedIn profile for more information.