Shane Smith

Digital Design Director

London, United Kingdom
Owner at ShaneDesignUK - Creative producer/Digital Art Director/Designer

With 18 years commercial experience designing and managing a variety of work from traditional Graphic Design to Online Marketing and Web Production - specialising in Online Advertising with 10 years experience creating and producing web based creative solutions.

Currently working for Tag Worldwide as a Senior Creative Producer responsible for the production of global digital/online marketing assets for some of the worlds biggest brands.

Previously worked as Digital Art Director for A&N Media (DMGT), operating the digital assets of Associated Newspapers Ltd (MailOnline,, and Northcliffe Media as well as Senior Digital Marketing Designer at CMC Markets.

As Digital Art Director, I was responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel campaigns including: large web initiatives, online advertising and digital marketing for advertisers across a number of sites including MailOnline and

My role as a team leader requires me to utilise strong conceptual and design skills whilst assisting the Commercial teams in improving the conceptual, technical and creative performance of the advertising solutions as well as motivating the staff within my team to produce excellent work that always answers the brief.

Work Experience

TAG Worldwide

Senior Creative Producer

Currently working for Tag Worldwide as a Senior Creative Producer responsible for the production of global digital/online marketing assets for some of the worlds biggest brands.
December 2012 - August 2014 United Kingdom


Owner/Digital Designer

Providing digital solutions from creative production, Wordpress consultancy and digital branding to online advertising creative production - from conceptual design ideas and art direction through to end production and delivery. Developing strategic online creative by implementing online marketing best practice as Digital Designer, Project Manager and Art Director.
January 2011 - Present London, United Kingdom

CMC Markets

Senior Digital Marketing Designer

Senior Digital Marketing Designer/Art Director specialising in Flash and Rich Media advertising. Responsible for creative and production of all digital marketing creative assets including localisation of global marketing campaigns. Introduced new rich-media ad-serving technologies to streamline digital advertising delivery.
November 2011 - November 2012 London, United Kingdom

A&N Media

Art Director (Digital Creative Solutions)

My role as the Commercial Digital Art Director is foremostly to develop and deliver strong conceptual/strategic solutions by exploring new technologies and innovation using real creativity to bring brands to life in compelling and relevant ways. This role involves educating teams internally of latest trends, styles and capabilities of technology as well as presenting concepts and ideas to on and offline teams both internally and externally when necessary. Often this involves working in conjunction with internal publishers, external agencies/clients and attempts to blur the lines between the Display Advertising Network, Cross-Media, Performance and Partnership teams.
June 2007 - November 2011 London, United Kingdom

Associated Northcliffe Digital

Senior Commercial Designer

In-house senior designer supporting the on-line Commercial Sales departments. Responsible for providing digital advertising solutions from conceptual brainstorming and mock-ups for bespoke branded content to the design, production and delivery of online advertising campaigns including high impact Flash based rich-media. Other duties included the production of various forms of sales and marketing support material such as media packs and proposal presentations.
November 2002 - June 2007 London, United Kingdom


Mid-Weight Designer (Freelance)

A key designer, co-ordinating a team of designers and technical illustrators specialising in Graphic Design, animation and interactive design for the automotive industry. Personally involved in reshaping the B2B products and services of the technical publications department and being instrumental in an initiative to develop ‘new media’ products.
Devised and implemented plans for the integration of technical illustrators with new media and graphic designers, streamlining both the creative and operational processes. Led pitches for new commissions from internal and external clients while building stronger relationships with existing key customers by offering more effective design solutions. Increased team-productivity and improved staff morale by nurturing creative talent of junior team members as well as organising and implementing staff training opportunities.
April 2002 - October 2002 United Kingdom


Digital Design Director

Heading up the Digital Design Team and responsible for shaping, overseeing and directing the team's output on a day-to-day basis, as well as looking at longer term initiatives alongside the wider digital management team. Working closely with our technology partners to pioneer what the future of online and mobile creative production and development will be.

Google, Beats By Dre, Adidas, KPMG, Axa, Starbucks, Britvic, Sandals, Vodafone
September 2014 - Present



Rich Media Advertising Solutions


Drinks Business Awards

Best Consumer Campaign - Jacobs Creek


Media Week

Simple Advertising Using Creative Excellence



Acrobat (10 Years Experience), DART For Publishers (2 Years Experience), Digital Creative Solutions And Branded Content (8 Years Experience), Dreamweaver (10 Years Experience), Experienced User Of DoubleClick Studio Rich Media Production & Workflow Tool (5 Years Experience), Fireworks (8 Years Experience), Flash Animation & Design (5 Years Experience), Illustrator (15 Years Experience), MS Office Suite (10 Years Experience), Photoshop (10 Years Experience), Producing Custom/bespoke Digital Advertising Solutions (8 Years Experience), XHTML & CSS (2 Years Experience),

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