Irfan Shaikh

Digital Art Director

Toronto, Ontario, Canada
- Well experienced Digital Art Director with the capabilities of designing impressive world class visuals for digital world
- Team player with the experience of managing a team of talented designers.
- Strong art direction and communication skills which has pleased clients for years now with the focus on to satisfy customer needs which I believe is the key success for any businesses
- Strong design and communication skills to collaborate with a cross-functional team of designers, product managers, and engineers to ship visuals and experiences that drive forward media products including Interactive designs for Desktop, Tablet, Mobile, TV, CMS application with strong organizational skills working remotely or on location in a fast paced agile environment
- Advanced knowledge in Adobe CC, Photoshop, Illustrator, Invision, Adobe Experience Design, Adobe Muse, Responsive HTML, CSS, Bootstrap involving Syntactically Awesome Style Sheets (SASS) with the experience of working on iOS, Android, Windows Desktop and Web platforms using both MAC OS and PC platforms
- Excellent organizational skills with attention to detail ability. Proven ability to lead and mentor with a manic need to be a hands-on doer

Work Experience

Emirates Airlines

Senior UI/UX Product Designer

• Meeting with stakeholders to gather business requirements
• Translating business requirements into product features
• Planning MVPs for product releases
• Designing wireframes after stakeholder approval
• Conducting user tests to extract touch points and feedback
• Skinning wireframes to create visual designs and validating them
• Interfacing with technical lead during development phase
• Maintaining visual libraries for design components
June 2018 - Present Dubai, United Arab Emirates

Cambridge Brain Sciences

Digital Art Director

Heading Visual and Art creation along with execution of all interactive media product in collaboration with a multi functional team of developers to create innovative and usable solutions that satisfy needs spanning digital storytelling, web and mobile experiences.

Core Accountability:

- Creative engine for Cambridge Brain Sciences
- Generate and inspire creativity and innovative thinking while leading the visual conception, design and execution of digitally centric campaigns for CBS Trials and CBS.com Canada
- Managing and overseeing brand visual consistency and leading design innovation
- Lead the development of creative concepts that speak to the client’s and end user’s goals
- Communicate creative concepts clearly and reflect the value proposition of sites and concepts
- Ensure creative concepts delivered are on strategy and on client expectations (then take them to the next level!)
- Inspire! Provide constructive feedback to team members.
- Collaborate with other groups such as strategists, account management, production and project management.
- Drive the constant evolution of our design techniques
- Contribute new sources of creative inspiration
- Prototyping User Experience designs using Adobe Creative Suit apps and HTML/CSS
March 2016 - Present Toronto, Ontario, Canada

Education

Brain Station

Product Management

Identify Problems Worth Solving

Learn how to identify market opportunities and user needs, allowing you to build successful products and solutions.
Develop a Go-to-market Strategy

Create a comprehensive product launch, including defining your minimum viable product, positioning, and pricing.
Manage Agile Teams

Gain a strong understanding of scrum, the Agile methodology, and project management framework to enable quick iterations and improvements.
March 2018 - July 2018 Toronto, Ontario, Canada

Arena Animation (Aptech)

Diploma Certificate, Advance Digital Multimedia

A 2 year diploma certificate course in Advance Digital Multimedia which was divided in 6 semesters. Starting from Graphics ending on video production and sound editing. It was a great tool for my launch pad as this course was a major tool for me to express my Ideas as a fresh collage graduate.
2001 - 2003 India

Languages

English (Fluent),
Arabic (Beginner),
Hindi (Native),

Skills

Discovery, Problem Solving, Product Management, Prototyping, Team Lead, User Experience, User Interface, User Testing,