Seth White

Designer

Minneapolis, MN, USA
I'm a designer and art director with over a decade of consumer brand experience. I love the process and craft of forming a winning solution that develops a life of its own.

Whether it's environmental design for a corporate headquarters, product illustrations for baby products that won't stay on shelf, or mouth-watering packaging for family dinner, I enjoy every minute of the design process.

I've had the honor to work for iconic household brands like 3M, Disney, Georgia-Pacific, General Mills, Gerber, Hormel, Kraft, Nabisco, Nestle, NUK, World Kitchen and Wrigley.

Specialties: Versatile packaging designer and illustrator. I'll take your valuable brand and craft a visual story for your customers. I am drawn toward character, environmental, and packaging design, but I'll happily use the best tools to reach your audience.

Work Experience

Catapult Marketing

Senior Art Director

Catapult Marketing is a conversion marketing agency with an integrated approach that delivers brand strategy, insights, shopper marketing, consumer promotions, digital programs and omni-channel creative execution.

At Catapult, I led a creative team in concepting and designing communication materials for national consumer promotions as well as retailer programs directed at converting shoppers.

• Led in the conception, design and execution of marketing materials with teams in Minneapolis, Cincinnati and Bentonville.

• Planned strategic programs and worked closely with my account team to develop tactical programs.

• Created omni-channel programs targeted to the intersect between brand, shopper and retailer.

Catapult Marketing is a leading conversion marketing agency, ranked #1 Agency All Disciplines, #1 Shopper Agency (2013/2014), Top 5 Promo Agency (Ad Age & The HUB rankings). A subsidiary of Epsilon, the recognized leader in providing data and technology solutions.
October 2014 - Present Minneapolis, Minnesota, United States

Mod & Co

Senior Designer/Art Director

MOD & Company is a full service advertising, design and marketing firm located near downtown St. Paul, MN.
July 2012 - October 2014 Minnesota, United States

BAKER

Senior Designer

BAKER is a Branding and Design agency headquartered in Minneapolis, with a global clientele. From pre-design research to final file production, our processes are timely, relevant and have been proven successful time and again. BAKER is guided by three principles: Vision, Passion & Results. We create brand experiences people love. We are committed to innovation, strategy, ethics and success.
October 2004 - July 2012 Minneapolis, Minnesota, United States

Languages

English (Native),

Skills

Illustrator, Print Design, Branding, Character Design, Environmental Design, Illustration, Indesign, Packaging Design, Photo Direction, Photoshop,