Dmitry Sergushkin

Product Designer | UX Researcher | CRM | SaaS | Design systems | Web 3.0 | NFT Marketplaces

United Kingdom
I am a Product Designer & UX Researcher with strong background, which includes the whole range of instruments required for product development. I work with CRM, SaaS, Design Systems, Web Design 3.0, and NFT Marketplaces.
I rely on the principles of UX design and follow the laws of usability.
Also, I have a good experience with Figma and have experience in creating components for a design system. I know guidelines Human Interface Guidelines and Material design.
I design clean user-centered designs to help my clients reach their goals through sites or apps. Progressive design professional poised to contribute experienced, innovative graphic artistry, evolving new style and methodology to produce the highest caliber designs, utilizing the most current technologies.

Work Experience

UserNurture

DIGTAL PRODUCT DESIGNER

• Analyzing the current state of the user experience and identifying key areas for improvement.
• Developed and implemented new UX strategies to improve usability and user satisfaction.
• Working closely with stakeholders to identify key requirements and functionality.
• Designing and implementing innovative design solutions that would not meet user requirements.
• Continuously monitoring results and feedback from users to optimize and improve product functionality.
• Applying current design trends and best practices to create aesthetically pleasing and functional interfaces.
• Implementing responsive design to ensure optimal interaction across multiple devices and platforms.
• Iterative design improvement, ensuring continuous improvement of the user experience.

Industries: Edtech, Learning Management System
Expertise: Information Architecture, Accessibility Design, User Onboarding, User-oriented design, Dashboard, Product Launch, Design from scratch, Feature implementation
2022 - 2022 Georgia, United States

Roboten

SENIOR USER EXPERIENCE DESIGN

• Spearheaded the design process from conceptualization to execution, ensuring SaaS Products are user-friendly and align with business goals.
• Determined the structure and organization of digital products, enhancing usability and accessibility.
• Created detailed wireframes and user flow diagrams to outline product functionality and user interaction.
• Developed dynamic prototypes and conducted A/B testing to refine product designs based on user feedback and data analysis.
• Managed the entire lifecycle of products from initial concept to final release, including processing of legacy products to meet new needs and business objectives.
• Created detailed specifications for new components, providing clear guidelines for developers to follow.
• Engineered design solutions that adhere to and enhance established design system, ensuring consistency and scalability.
• Maintained active communication with the development team to ensure design vision and technical feasibility are in sync.
• Compiled thorough documentation to support design decisions and facilitate understanding across teams.

Industries: AI Interfaces, Low-code software development platform.
Expertise: User Experience Design, User Interface Design, Web Application & SaaS, MVP Design from scratch, Product Redesign & Improvement, AI interface design
2022 - 2022 Sweden

Maincard

LEAD PRODUCT DESIGNER (UX/UI)

Эмблема компании MaincardGame
Lead Product Designer (UX/UI)Lead Product Designer (UX/UI)
MaincardGame · КонтрактMaincardGame · Контракт
2021 · Менее года2021 · Менее года
California, United States · Удаленная работаCalifornia, United States · Удаленная работа
• Led the design of intuitive and user-engaging interfaces specifically tailored for Web 3.0 and blockchain applications, aligning with the innovative demands of the industry.
• Created a diverse range of design artifacts, including sketches, wireframes, prototypes, site maps, user flows, and high-fidelity visuals, to effectively communicate design concepts and strategies for the platform.
• Proactively identified and addressed design challenges, developing solutions that harmonized user needs with strategic business objectives.
• Designed and refined detailed mockups, leading to the development of final UI/UX designs for blockchain applications, ensuring seamless and engaging user interactions.
• Instrumental in developing a user experience that facilitated easy participation in blockchain-based sports events, incorporating 'earn by playing' features to enhance user engagement and platform utility.
• Played a pivotal role from concept to launch, including creating designs from scratch and developing new features, ensuring each stage of the product development was infused with innovative design thinking and user-centric principles.

Industries: Web 3.0 & Blockchain applications, Edtech
Expertise: User Experience Design, User Interface Design, MVP Design from scratch, Web 3.0 & Blockchain applications
2021 - 2021 California, United States

Digitalax OU

SENIOR PRODUCT DESIGNERS

Expertly executed low- and high-fidelity prototyping to visualize and test new design concepts, ensuring optimal user experience.
• Implemented new features based on user experience insights, significantly enhancing platform functionality and user engagement.
• Managed comprehensive documentation and specifications, including the development of functionality properties or permissions for different roles, user stories, flows, and use cases.
• Provided essential infrastructure for design-driven Front End development, facilitating smooth collaboration and efficient design implementation.
• Actively worked with the design system, regularly updating and adding new components and styles to maintain design consistency and modernity.
• Utilized data from User Research to gain a deeper understanding of customer needs, driving more targeted and effective design solutions.
• Collaborated closely with cross-functional teams, including product managers and engineers, to ensure alignment of design vision with technical and business requirements.
• Led user interface redesign projects, focusing on improving usability, aesthetic appeal, and overall user satisfaction.

Industries: B2B, SaaS platform
Expertise: User Experience Design, User Interface Design, Web Application & SaaS, Product Redesign & Improvement
2020 - 2020 Estonia

Avocadostories

MIDDLE USER EXPERIENCE DESIGNER

• Developed interactive prototypes and layouts in Figma, providing a clear visual roadmap from concept to completion.
• Created and maintained a comprehensive design system, ensuring consistency and scalability across all web projects.
• Specialized in crafting adaptive designs for diverse screen sizes and devices, enhancing user experience and accessibility.
• Designed engaging and effective landing pages, focusing on user conversion and brand messaging.
• Created both static and animated banners, adding visual appeal and dynamic elements to web interfaces.
• Worked closely with developers, ensuring seamless translation of design concepts into functional websites.
• Actively consulted with project and marketing departments, aligning design strategies with broader company goals and marketing initiatives.

Industries: Marketing Web Design
Expertise: User Experience Design, User Interface Design, Product Redesign & Improvement
2020 - 2020 Israel

Software Development Hub

MIDDLE UI/UX DESIGNER

• Prepared detailed sketches, layouts, and prototypes (both low and high fidelity) to visualize and refine software solutions, ensuring alignment with client requirements and user needs.
• Contributed significantly to the creation of online learning platforms for children, employing user-centered design principles to create engaging and educational experiences.
• Developed documentation on main user flows and interactions, providing clear guidelines for development and user experience design.
• Helped in the development and ongoing maintenance of the design system, ensuring consistency, scalability, and efficiency in design processes.
• Collaborated with cross-functional teams to integrate user feedback into design improvements, enhancing usability and overall user satisfaction.
• Involved in the iterative design process, leveraging agile methodologies to rapidly prototype and test new ideas.

Industries: CRM software, Online learning platforms
2019 - 2019 Ukraine

UXIS

UX/UI and Mobile App Designer

• Developed interactive prototypes and layouts in Figma, providing a clear visual roadmap from concept to completion.
• Played a pivotal role in developing new features for mobile applications, enhancing user experience and functionality.
• Collaborated in the creation of products from scratch for startups, contributing to the entire design process from concept to launch.
• Designed native interfaces tailored to various mobile devices and tablets, ensuring optimal usability and aesthetic appeal.
• Conducted comprehensive user experience research to inform design decisions and align products with user needs and preferences.
• Developed and maintained a UI library, facilitating consistency and efficiency in the design process.
• Created detailed wireframes and prototypes, effectively visualizing and testing design concepts before implementation.
• User-Centric Design for Mobile Devices: Focused on creating user-centric designs, prioritizing ease of use and engagement for mobile users.
• Guideline Adherence for iOS and Android: Ensured designs adhered to the specific guidelines and best practices for iOS and Android platforms.

Industries: Healthcare, Mobile app
Expertise: User Experience Design, User Interface Design, MVP Design from scratch
2018 - 2018 Ukraine

Upwork

UI/UX & Web Designer, Freelance

• As a freelance interface designer, I have worked on a wide array of projects across various sectors including education, healthcare, communications, fintech, and more.
• Designed and developed products for diverse sectors such as education, healthcare, fintech, marketplace, SaaS, e-commerce, mobile apps, dashboards, and NFT marketplaces, adapting my approach to meet sector-specific needs.
• Specialized in designing small online stores, corporate websites, and landing pages, focusing on user experience and conversion optimization.
• Developed digital applications for various platforms including web and mobile, ensuring a seamless user experience across all devices.
• Created detailed interactive prototypes, allowing for effective testing and refinement of design concepts.
2017 - 2017

NOAH

UX/UI DESIGNER

• Developed user-friendly interface designs for e-commerce platforms.
• Worked closely with product managers, developers, and marketing teams to ensure design coherence and effectiveness across all stages of product development.
• Created detailed wireframes and prototypes to visualize design concepts and facilitate effective communication of ideas to stakeholders.
• Ensured that all designs were responsive and optimized for a variety of devices and screen sizes, enhancing accessibility and user experience.
• Maintained brand consistency throughout the design process, aligning the user interface with company branding and style guidelines.

Industries: E-commerce, Marketplaces, B2B
Expertise: User Experience Design, User Interface Design
2016 - 2016 Ukraine

Education

American English Center

English language course АЕС and Advanced C

Learning English under the AEC program, teaching speaking skills combined with grammar. I learned a full in-depth English course, with practical classes with a native speaker.
January 2021 - April 2022 Ukraine

Design Kitchen School

UI/UX Design course

Thorough study of the special Figma program. Defended a term paper on the development of an online store design UI/UX based on a real project. During the training took part in the Design Battle.
September 2020 - January 2021 Ukraine

Source It

UI/UX Design course

Thorough study of the special Figma, Adobe Photoshop and Illustrator program. HTML / CSS basics, UX basics. During training, he created the design of a landing page, a business card website, an online store and a mobile application.
May 2020 - August 2020 Ukraine

Canguro English Academy

English Language Course

English conversation and video courses Vocabulary Builder, Human Grammar, The Art of Pronunciation.
2023 - 2023

Languages

English (Conversational),

Skills

Creative, Dashboard, Design, Designer, Figma, FinTech, Illustrator, Mobile App , Nft, Nft Marketplace, Product Design, Prototype, SaaS, UI, Ux, Web, Website, XD,

SWOT Analysis for Top NFT Marketplaces

In this article, we will research and analyze the marketplaces as major players in the NFT market that provide services to artists and other crypto-artists, using the SWOT strategic planning method, and identify the strengths and weaknesses of each of them based on interviews and user research.

https://uxplanet.org/swot-analysis-for-top-nft-marketplaces-c92720a2de3d

Design Process: from Chaos to Order

The role of the design process in the professional activity of UX designers and its main stages, why ignoring the basic principles in the construction of design processes leads to chaos.

https://uxplanet.org/design-process-from-chaos-to-order-4c9198e43028

Case study research: Sidebar Navigation

Overview
Sidebar navigations are rapidly becoming more popular (especially with SaaS products) thanks to the way that they enable designers to utilize layout space better. Navigation menus are vital to user experience and interface design. Most benefits of this navigation UI derive from its ability to accommodate many top-tier categories.

Purpose
Creating a clean and user-friendly sidebar design that met SaaS product requirements, help the user quickly and comfortably use the navigation tool to find the workspace they needed. Sidebar research and design take into account the current experience and research results of sidebars in interface design.

https://medium.com/ux-planet/case-study-research-sidebar-navigation-b41272026c6d