Sergio Smirnoff

Art Director - Product Designer

San Mateo, CA, USA
A creative, out of the box positive thinker, who shipped digital products successfully worldwide. He fuses a strong background in visual design with expertise in marketing, and many professional skills under his belt, he followed and delivered many branding guidelines, created websites and online assets meeting deadlines efficiently in quick-turnaround settings for top brands. A curious, relentless, flexible, and open-minded guy used to work in ambiguity.

Work Experience

SambaNova Systems

Senior Principal Product Designer

Building the future of UX/UI for ML..today.
October 2021 - California, United States

AutoFI

Lead Product Designer

December 2020 - September 2021 San Francisco, California, United States

U.S. Bank

Senior UX Designer

October 2020 - September 2021 San Francisco, California, United States

RedLINES App Inc.

Design Lead

• End-to-end shipped on time the App and Dashboard defining interaction on Invision
• Secured branding implementation by developing a comprehensive company style guide and UI toolkits from the ground up
• Accomplished sprints on time by collaborating with the engineering team as Product Manager
• Implemented pixel-perfect mockups, UX/UI, web, and mobile I designed using Sketch and Figma
• Increased website traffic via 2D motion graphics I created with Illustrator and edited on XD
• Implemented and drove A/B testing process for web content, and social media increasing lead generation by 15%
• Ran competition research and critical features to evaluate B2B versus B2C landscape
• Collaborated with the founders to create the company website, investor and sales slide deck on Keynote
December 2018 - Foster City, California, United States

InOrbit Inc.

Design Lead

• Implemented desktop platform UX/UI re-design from prototyping to shipping using Sketch and Material Design, collaborating with the founders and Engineering Team
• Assured correct rebranding adoption, by overseen guidelines implementation, over marketing assets, and website
• Designed and delivered accurate ways to improve data analytics and data visualization of sophisticated dashboards for enterprise products
• The company raised $2.6M seed round after implementation of branding and product redesign
May 2018 - November 2018 Mountain View, California, United States

GameCommerce

Sr. Product Designer

• Led art direction in fast-paced one-month projects for Fortune 500 companies
• Followed branding guidelines to create high-end games and experiences
• Increased specific product sales at Amazon's website by 10% through a UX/UI game experience I created
• Reached millions of final consumers at more than a hundred countries
• Been asked by Hennessy to build new versions of an experience two years in a row after achieving a 14% click-thru rate, and hit 163sec avg. time, 5x longer than 30 TV spots
• Broke the time spent for the average playing of an ad unit for a Snapchat campaign pushing it to 180 seconds for Dunkin' Donuts, twice.
• Collaborated with an 8-person engineers, customer and sales team
• Shipped in record time experiences for brands as Marvel, Puma, and Coach NY
September 2017 - May 2018 Sunnyvale, California, United States

Hoogste Inc.

Sr Visual Designer

• Achieved a successful Silicon Valley-based exit as part of the founding team
• Helped the founder triumphantly to shape the product workflow, UX/UI and alongside the company's communication strategy
• Guided the creation and execution of marketing materials using Adobe Creative Suite, balancing the overall company strategic direction with day-to-day tasks
• Developed a comprehensive company style guide and UI toolkits from the ground up
• Researched multiple use cases, defined personas, worked collaboratively with marketing, product, and creative teams to apply at the final user experience
September 2016 - August 2017 Santa Cruz, California, United States

UADE

Assistant Adjunct Professor

Taught courses in Graphic Design:
Graphic Design Introduction
Graphic Design I
Graphic Design II
Typography I
Typography II
Editorial Design
Visual Languages
Final Assignment
February 2012 - August 2016 Buenos Aires, Argentina

E-moebius

Art Director

• Grew and led Art Department mentoring 4+ graphic designers
• Delivered and got approval four presentations per month for clients and stakeholders on design strategy and direction
• Created and shipped large system projects for Theme Parks and International Corporations on time-based tight schedules without exemptions, utilizing Adobe Creative Suite
• Spearheaded the design and development of print/web communication materials for a Fortune 1000 client, translating client and user feedback into marketing and sales collateral to drive brand loyalty and increase client revenue
• Deployed rebranding for 35+ clients final consumer and enterprise (logo, typography, website design, packaging), managing budgets of up to $100,000
• Created eye-catching infographics that boosted social media shareability and increased CTR
January 2011 - July 2016 Argentina

Apple Inc. - Retail

Sr Visual Designer

• Have been approved from Apple's Cupertino headquarters by following and implementing branding guidelines to create local marketing assets
• Revamped ads for local business, increasing brand exposure and improving revenue
• Designed AppleNet magazine layout from ideation to ready-to-print assets
• Designed and delivered production-ready digital content using HTML and CSS applying Apple aesthetics and design style for websites
• Created slides and presentations for Apple training events
• Crafted prototypes and mockups for newsletters/flyers
January 2001 - December 2006 Buenos Aires, Argentina

Education

Stanford University

Innovation and Entrepreneurship, Introductory

Introduces innovation and entrepreneurship topics taught by Stanford School of Engineering faculty. It will provide you a blueprint for the ideas and strategies to build a successful venture.

You will learn:
How to cultivate the mindset and skills of successful entrepreneurs
How to lead innovative teams.
How to develop and refine your strategy in today’s fast-changing, dynamic markets.
How to grow your customer base through inbound and outbound marketing.
October 2019 - February 2020 Palo Alto, California, United States

Universidad Nacional De La Plata

BFA Visual Communication Design

At this 5 years deep career you will learn the craft of design but also the deep understanding of the psychology behind every visual asset and how they affect the observer.
• Graphic design
• Product design
• UX - UI
• Branding
• System design
• Editorial Design
• Typography
• Signage and Wayfinding
• Icon design
• Design Thinking
• History of Arts and Design
• Optics
• Printing and Digital Technologies
• Marketing
• Events design, booths and tradeshows.
January 2001 - December 2006 La Plata, Argentina

Universidad Nacional Del Sur

Computer Science (dropped)

January 2004 - July 2004 Bahía Blanca, Argentina

Languages

Spanish (Native),
English (Advanced),
French (Beginner),

Awards

UADE

Teaching Award

2016

UADE

Teaching Award

2015

UADE

Teaching Award

2014

UADE

Teaching Award

2013

UADE

Teaching Award

2012

Skills

Branding, Design Lead, Product Design, Product Srategy, Typography, UI, Ux, Wayfinding, Web Design,

EB1 Extraordinary Abilities Visa for Alien workers

Green Card Holder

Keynote Speaker

Participated in Latin Design Encounter as a keynote speaker several times.
https://youtu.be/b-9Z628mL04

Publications

Artpower, China base editorial, asked for DeltaTerra wayfinding system to include it in their book "The Way of the sign IV". We're very happy to have this great opportunity to show argentine design in this international edition.
NOW AVAILABLE IN AMAZON:
http://www.amazon.com/Way-Sign-IV-ARTPOWER-INTERNATIONAL/dp/9881261651/ref=sr_1_20?s=books&ie=UTF8&qid=1430228493&sr=1-20&keywords=the+way+of+the+sign