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See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installati… Read More
See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.

After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2011) for Artsy. In 2012, he moved to Hong Kong and established his own consultancy firm.

See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo!

His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA.
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  • Executive Director
    SML Universe — Hong Kong, Hong Kong
  • Chief Creative Officer
    Artsy — New York, NY, USA
  • Design Director
    Massify — New York, NY, USA
  • Art Director + Senior Interface Engineer
    IconNicholson / MRY — New York, NY, USA
  • Freelance Designer
    Agency Inc — New York, NY, USA
View Full Resume →
2009
Global color usage diagram
+ WebDesignerDepot 25+ Userful Infographics for Web Designers

2008
Meta Search Alerts
+ ReadWriteWeb: The Ultimate Yahoo! Pipes Creations List

McKinsey & Company
+ Gold Omni Intermedia Awards

2007
Social Retailing (SM)
+ Time Magazine's Invention of the Year
+ BBC, CBC, CNet, CNN… Read More
2009
Global color usage diagram
+ WebDesignerDepot 25+ Userful Infographics for Web Designers

2008
Meta Search Alerts
+ ReadWriteWeb: The Ultimate Yahoo! Pipes Creations List

McKinsey & Company
+ Gold Omni Intermedia Awards

2007
Social Retailing (SM)
+ Time Magazine's Invention of the Year
+ BBC, CBC, CNet, CNN, IHT, NYT, Reuters, USA Today, Washington Post, Yahoo!

Light to Unite 2006
+ Step Magazine Best of Web
+ WWW Health Award Silver
+ WMA Outstanding Website

2006
Reyataz SoundJam
+ WMA Outstanding Website

Light to Unite 2005
+ WMA Outstanding Website

2005
Project Rebirth
+ One Show Interactive Merit
+ Bronze Omni Intermedia Awards
+ Graphis Interactive Annual
+ WMA Best Non-Profit
+ Communication Arts' Design Interact Site of the Week

Duplexlab.com
+ Graphis Interactive Annual

2004
EMI Music Publishing
+ One Show Intearctive Merit

2003
IconNicholson Holiday 2002
+ One Show Intearctive Merit Read Less
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