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A Journey for Searching the Essentials

On the stage where design factors influence everything, we specify what we think right and shed the world’s light on that value. Being right as we mean is laying the foundations of our essential values and expand them in the stream of various information and changes of the m… Read More
A Journey for Searching the Essentials

On the stage where design factors influence everything, we specify what we think right and shed the world’s light on that value. Being right as we mean is laying the foundations of our essential values and expand them in the stream of various information and changes of the modern society. We focus on contradictory phenomena among the fruits of industrialization and pursue the aesthetics of harmony and balance inherent in the Eastern view of the world. Rather than trusting the standardized results from big data and algorithms, we put more value on realization through design-oriented thinking and experiences. Under the slogan of “Only the Essentials,” we will fulfill our calling as designers living in this world. Read Less
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