• responsible for e-commerce website design and implementation
• print catalogue art direction & design

Responsible for brand and corporate identity

Creation of:
• new corporate identity and brand identity
• new brand identity for the US market
• new website (creative direction and content direction)
• company communication tools (brochures, keynotes, flyers

Creation of:
• website layouts
• illustrations and icon design for websites
• logos and online corporate identites
• User Interfaces for Iphone Apps and online software

Course Title: "Graphic Design with Adobe Illustrator"
In my course, the student is engaged in different projects that simulate a real job commission to further develop the knowledge of the software along with core design practices like reading a brief, understanding client’s needs, using brainstorming and mindmaps to generate ideas.
Particular attention is put on the pre-production process: the student is encouraged to work with pen and paper or basic tools to generate strong concepts and ideas rather than fancy designs with poor meaning.

As a Creative Director, my duties included creating graphics, visual identities and storyboards but also organizing teams, scheduling timetables and dealing with clients. In 2009 I successfully created graphics and supervised a team of ten designers, creating three high quality animated videos for the italian singer Laura Pausini World Tour in less than ten days.

Creation of:
• t shirts, event posters, cd covers, AD campaigns, illustrations
• logotypes and corporate identities

As a graphic designer at Happycentro I created graphics for internationally renowned brands such as Gitzo and Wella. Moreover I experimented with a wide range of techniques, from clay modelling to stencils, from cut out to digital illustration to create stunning graphics for apparels, flyers, posters, CD covers, catalogues.