Sebastiano Boni

Digital Art Director & Illustrator

Berlin, Germany

Work Experience

JWT (J. Walter Thompson)

Digital Art Director

June 2013 - Present Italy

Dailyme TV

Art Director - Senior UI/UX Designer

April 2012 - March 2013 Berlin, Germany

The Savile Row Company

Digital Art Director

• responsible for e-commerce website design and implementation
• print catalogue art direction & design
September 2011 - March 2012 London, United Kingdom


Freelance Art Director

Responsible for brand and corporate identity

Creation of:
• new corporate identity and brand identity
• new brand identity for the US market
• new website (creative direction and content direction)
• company communication tools (brochures, keynotes, flyers
October 2010 - September 2011 Verona, Italy


Freelance UI Designer

Creation of:
• website layouts
• illustrations and icon design for websites
• logos and online corporate identites
• User Interfaces for Iphone Apps and online software
January 2011 - September 2011 Verona, Italy


Freelance UI Designer

January 2011 - September 2011 Verona, Italy

Istituto Di Design A. Palladio


Course Title: "Graphic Design with Adobe Illustrator"
In my course, the student is engaged in different projects that simulate a real job commission to further develop the knowledge of the software along with core design practices like reading a brief, understanding client’s needs, using brainstorming and mindmaps to generate ideas.
Particular attention is put on the pre-production process: the student is encouraged to work with pen and paper or basic tools to generate strong concepts and ideas rather than fancy designs with poor meaning.
2010 - 2011 Verona, Italy


Creative Director & Co-Founder

As a Creative Director, my duties included creating graphics, visual identities and storyboards but also organizing teams, scheduling timetables and dealing with clients. In 2009 I successfully created graphics and supervised a team of ten designers, creating three high quality animated videos for the italian singer Laura Pausini World Tour in less than ten days.
January 2008 - January 2010 Verona, Italy


Freelance Graphic Designer & Illustrator

July 2007 - August 2008 Italy


Graphic Designer

Creation of:
• t shirts, event posters, cd covers, AD campaigns, illustrations
• logotypes and corporate identities

As a graphic designer at Happycentro I created graphics for internationally renowned brands such as Gitzo and Wella. Moreover I experimented with a wide range of techniques, from clay modelling to stencils, from cut out to digital illustration to create stunning graphics for apparels, flyers, posters, CD covers, catalogues.
May 2004 - October 2006 Verona, Italy


Istituto Di Design A. Palladio

Web Design & Multimedia

2002 - 2005 Verona, Italy


Italian (Native),
English (Fluent),
German (Beginner),


Fondazione Bevilacqua La Masa

Best Poster Design


Hype Gallery

The Illustration "The House of Poets" is featured in the Milan's exhibition



Graphic Design, Art-direction, Illustration,

Microsoft - Metro UI Workshop

In April 2012 I attended the workshop "Designing in Metro Style" held at Microsoft Deutschland offices in Frankfurt - Bad Homburg

Microsoft Berlin - Talk

During the "Mobile Acceleration Week" held in June 2012 at Berlin's Microsoft offices, I presented my approach in redesigning the dailyme UI using Metro style to the participants of the workshop.