Sean Hoover

Creative Director

San Francisco, CA, USA
I am a creative professional with experience managing creative teams and success building effective online creatives that get results. I have a passion for quality design that is anchored by analytic data and shaped by the demands of the marketplace.

Work Experience

Cupid PLC

Creative Director, North America

Direct a remote design team and local freelance talent. Manage outside creative agencies and direct creative work. Responsible for brand positioning of dating sites and driving traffic through content marketing strategies.
January 2013 - Present San Francisco, California, United States

FriendFinder Networks

Creative Director

CD for in-house agency at FriendFinder Networks, supporting five business units and over 30 sites. Manage and direct a team of creative professionals including designers, front end developers and copy writers.

Responsible for the design and performance of creatives used across the our ad network and for our affiliate program. These include:

* Television Commercials
* Interactives
* Geo-targeted landing pages
* Pre-roll videos
* Standard graphic and Flash banners
* Print ads
* Outdoor ads
* Email campaigns
* Affiliate marketing tools
* Direct photo and video shoots.
January 2008 - December 2012 Sunnyvale, California, United States

Various, Inc.

Creative Manager & Video Producer

Direct, edit and produce video creatives for content production department. Produced various advertising products including, TV commercials, interactive banners, video registration landing pages and online interactive marketing tools. Manage creative team of designers and developers. Responsibilities included:

* Copy Writing
* Storyboards
* Design flash elements
* Shoot and edit Video segments
* Create Motion Graphic elements
* Direct and inspire creative team
January 2005 - January 2008 Palo Alto, California, United States

Academy DVD

Production Director, co-owner

Production director and co-owner, operator, video production and DVD authoring service. Marketed to academia and social non profits. Provided a full service video production service, including:

* Video production
* Motion Graphics
* DVD authoring
* Web Site development
* Kiosk and Booth display design
January 2003 - January 2005 San Francisco, California, United States

Yellowbrix

Director, Client Services West Coast

Yellowbrix bought iSyndicate and my work as Director of Client Services continued. In this role, my focus shifted to client rentention. Responsibilities included:

* Provide content services to clients
* Update news feeds
* Update rich media feeds
* Re-design content pages based on client needs
* Manage team of designers and developers
January 2002 - January 2003 San Francisco, California, United States

ISyndicate

Director Creative Professional Services

iSyndicate provided content to thousands of websites, including many Fortune 500 companies. This is where I first discovered my adeptness in directing a team of creative and development professionals. As Director of Professional Services, I managed a team that integrated news feeds, articles, rich media and video content into client sites such as Wells Fargo, Nortel Networks and Clear Channel. My responsibilities included:

* Define scope of work
* Budget project
* Work from client mocks up and edit as needed
* Manage design and development teams
January 1998 - January 2002 San Francisco, California, United States

Education

City College Of San Francisco

Film Production & Design

January 1980 - January 1983 San Francisco, California, United States

Awards

IDate

iDate Award - Best Dating Site, Best Affiliate Site

2012

Skills

Advertising Design, Branding And Identity, Copy Editing, Creative Direction, Creative Director, Video Production, Campaign Development, Campaign Optimization, Content Marketing, Copy Writing,