Established visual identity that dominated US custom publishing market by playing an integral role in the development of Pearson’s Creative Department.

Trained and mentored junior designers and interns.

Art directed and designed college textbook covers and interiors in both print and digital media.

Enhanced the identity of initiatives while adhering to corporate brand standards by developing logos from concept development through design completion.

Researched fonts to complement subject matter.

Sourced stock imagery to keep projects within budget.

Researched color combinations and design innovation in order to stay on top of current visual trends.

Motivated design department to raise standards by kick-starting creative thinking through slide show design and presentation for graphic design training.

Met print deadlines and streamlined processes through regular monitoring of project dates, quality control design checking, and proofreading.

Researched subject matter identifying cultural aesthetics.

Developed multiple client series’ templates.

Still photography and video shooting/editing.

Designing book covers according to authors’ needs.

Brand design and development.

Creating illustrations for book covers to visually articulate the subject matter.

Photographing scenarios to illustrate specific covers.

Designing promotional material including branding/logos, book show banners, posters, catalogs/brochures, infographics, web banners, flyers and CD packages.

Repairing and enhanced author-supplied photographs, both hard-copy and digital.