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Scott Buschkuhl is a designer and educator based in New York. He is the founder and creative director of Hinterland, a multidisciplinary studio that specializes in branding and identity for print, digital and environments; publication design for books and magazines; and illustrations and information graphics.

S… Read More
Scott Buschkuhl is a designer and educator based in New York. He is the founder and creative director of Hinterland, a multidisciplinary studio that specializes in branding and identity for print, digital and environments; publication design for books and magazines; and illustrations and information graphics.

Scott’s work is recognized for its visual wit and clarity. With a sharp eye and a subtle sense of humor, Scott translates complex messages into smart, friendly design that is iconic and instantly memorable. He believes the best design is the result of close collaboration, and he works closely with his clients to develop solutions that communicate their goals—and (hopefully) discover something new in the process.

Recent projects include: the graphic campaign for “Our Global Kitchen: Food, Nature, Kitchen,” a pioneering exhibition about the culture of food, presented at the American Museum of Natural History in New York; to elegant branding for the personal care company Spruce and Bond, formerly known as Completely Bare; to an engaging visual identity for the Nakamura Keith Haring Collection in Japan, the first museum dedicated to the groundbreaking graffiti artist.

Other Hinterland clients include the Ullens Center for Contemporary Art in Beijing; Tech Talk, the digital marketing showcase at Cannes Lions; the record label Ghostly International; and the audio equipment specialists Well-Rounded Sound. Scott has also worked with leading magazines and publishers, including McGraw-Hill, Time, Wired, Travel+Leisure, The New York Times and Metropolis.

Before establishing his own studio in 2007, Scott sharpened his skills as a designer at Pentagram New York, where he worked with Abbott Miller and Woody Pirtle on identity and publication design. He has also held posts at The New York Times and Time Inc. Custom Publishing.

Scott Bu received honors from the American Institute for Graphic Arts, the Art Directors Club, the Type Directors Club, 50 Books/50 Covers, Print’s Regional Design Annual, the Folio Show and Brand New. The studio and its projects have been profiled in major design publications and blogs, and were featured in the 2013 group exhibition “Image of the Studio” at The Cooper Union in New York.

Scott was born and raised in upstate New York and studied graphic design at the School of Visual Arts, where he received a BFA in 2002. He has taught at SVA since 2009, and many of his students have gone on to work for the world’s leading design studios and agencies, including Pentagram, Grey, BBDO, Collins and Sagmeister & Walsh. Read Less
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