Responsibilities:

Pioneer and direct creative strategies and design methodologies for 12 restaurant brands in the Middle East & UK. (Burger King, Pizza Hut, Taco Bell, Applebee’s, Kababji, Maison Blanc, others)

Lead an in-house design studio in the development and execution of advertising campaigns, creative marketing assets, and restaurant designs across all brands

Analyze market research and direct local and international teams in the development of design briefs, processes, and workflows that ensure creative excellence while meeting individual brand goals and overall business objectives

Guide agency partners and vendors to ensure projects are accurate to the brief while staying on-time and on-budget

Direct the design of architectural interiors, decor packages, and space planning for all restaurants in our Kuwait market

Direct photo shoots, commercials, and radio productions

Craft and design corporate communications and activities including; presentations, annual reports, and events

Responsibilities:

Worked closely with brand marketing teams to determine strategy and design to support promotions throughout the year

Creatively partnered with clients during all stages of projects to evaluate needs and ensure projects fulfilled goals, and led ideation sessions and presented final executables

Collaborated with Web developers to design interactive and social media components for Yum! Brands. and KFC

Conceptualized and designed internal branding materials for global meetings, corporate events, internal communications, annual reports, and campus campaigns

Directed photo shoots for annual reports, point-of-purchase materials, product tests, and training

Managed junior team members, contractors, and vendors to execute large-scale projects across multiple platforms and applications

Grew technical skills of junior team to expand department capabilities and elevate the quality of work produced

Accomplishments:

Developed and executed Yum! Brands, Inc.’s annual report, which has been named top 10 in America and top 40 in the world (out of 5,000) by League of American Communications Professionals (LACP) for the past two years. (2011 edition won best in-house report in America).

Designed international POP, websites, and advertisements to drive donations and volunteer action during Yum! Brands, Inc.’s annual CSR initiative World Hunger Relief Week—honored as PR Week’s Cause-Related Campaign of the Year.

Directed the creative execution for the launch of The Colonel’s Cookbook, the first book ever released on Facebook, which resulted in 100,000+ Facebook likes for KFC in one week.

Designed ColonelSanders.com, dedicated to sharing the memories of KFC’s iconic Colonel, which became an overnight success and received attention from media outlets around the world.

Taught advanced aspects of graphic design and visual communication

Trained students in using the Adobe Creative Suite and the best practices for creating commercial art

Managed grades, lesson plans, advising, and individual development

Led a team of on-site photographers and leveraged sales prowess to increase revenues

Assisted in studio setups and lighting design

Produced collateral material and advertisements for the in-house creative group of a national pottery company