Showcase & Discover Creative Work

Amanda Gorena

Art Director

Austin, TX, USA
Graphic Designer & Creative: my husband said i couldn't call myself a cool kid so I'll let you do it.
Work Experience
Austin, TX, USA
Aug 2012Present
Graphic Designer, Freelance
Freelance/Contract short or long term creative projects
Austin, TX, USA
Feb 2013May 2014
Freelance Art Director
• Assisted with creative direction and brain storming campaigns.
• Built Run of Paper advertisements, single-page Shared-Mail, multi-page Free Standing Inserts, Digital Emails, Web Banners, in-store signage, overheads, and out-door boards.
• Worked directly with copy writers and other art directors.
• Maintained organization in a fast-paced and detail-oriented environment.
Addison, TX, USA
Aug 2007Aug 2012
Graphic Designer
• Managed the Internship program, Interviewed and hired creatives for graphic/illustration design.
• Lead Creative Services department by organizing projects, act as liaison to agencies, reviewed and approved comps, and managed inter-departmental project deliveries.
• Created project schedules, delegated job responsibilities, and art directed product campaigns.
• Managed the corporate print vendor, prepared files for print production, color vetting, reviewed blue-lines and irises.
• Established processes and standards for new and recurring jobs for both internal and external deliverable content.
• Art director for brainstorming, pitching concepts to decision makers, and leading implementation of advertising campaigns.
• Visual Director for photo-shoots for conceptual advertising, medical stock photography, group photos and corporate head shots (on and off-site, in-studio).
• Print graphic designer for shared-mails, Run of Paper advertisements, Requests for Proposals, corporate event materials and guidebooks, direct mail campaigns, in-store signage and consumer-facing handouts, trade show displays and campaign materials, and out-door boards.
• Digital graphic designer for banner ads, house ads, web design layouts, digital bill boards, email campaigns, social media campaigns, and company-distributed power point presentations.
• Designed t-shirts and apparel for corporate participation in full and half marathons and local Corporate Challenge events held annually.
Richardson, TX, USA
May 2007Aug 2007
Luxury Brand Intern
• Archived files off server to organize and manage existing campaigns.
• Located design content for catalog, and manipulated imagery for various product placements.
• Enhanced in-house stock photography via photo editing and background removal.
• Assisted with print advertising requests adjusting for dimensions and content updates required for location information and special events.
• Created Top of Counter signage for display cases throughout retail stores.
• Prepped and mounted campaigns for client presentations.
Lewisville, TX, USA
Mar 2007Present
Graphic Designer
• Gather creative briefs from clients, and collaborate over ideas to help deliver print and digital content for their services.
• Design custom websites and branding campaigns for local SMB’s.
• Edit pre-existing print collateral and websites by creating custom graphics for clients, as well as provide enhancements for JMG Enterprises.
Denton, TX, USA
Aug 1999May 2007
BFA, Communication Design/Graphic Design
Began with a major in Computer Science, changed majors to Communication Design with a focus on Graphic Design and a minor in Business Foundations.
English (Native)
Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Android, Art Directing, Creative Direction, Creative Services, Digital Design, Graphic Design, Marketing, Microsoft Powerpoint, Microsoft Word, Painting, Print Graphics (Banners; Book Covers; Brochures; Business Cards; CD Covers; Flyers; Invites; T-shirt Designs; Worship Guides), Signage Design, Tradeshows, Wacom Tablet
In-House Design for Golfsmith Holiday Gift Cards
American Graphic Design Award
In-House Graphic Design Award for The Orange Book
27th Annual Healthcare Advertising Award rating of Silver for The Orange Book
Apex Award of Excellence for Wellness Poster campaign
Best T-Shirt Design Award from Richardson Corporate Challenge