I joined Amber at a time when they just had a functional website operating in a segment that turned out to be their secondary business. I worked closely with the core team to set a vision for the business and thus a six month product pipeline.

Worked on a beauty community platform by creating a product that allows users to create and share looks with friends and followers, also integrating Amber's in-house services to book them directly from a look with a future possibility of integrating e-commerce within the social platform.

Worked on the UX of in-house beauty service scheduling app, created information architecture and wireframes for the app.

Worked with the marketing and social media team for creating brand guidelines and marketing strategies.

Worked with offline marketing team to set brand image with the users at tangible first impression touch points.

Set up the in-house photography and film studio, did photo shoots with fashion and beauty bloggers, created a video series around Valentine's day in the studio.

Created another video series in Mumbai to check general awareness of youngsters about beauty and wellness, thus also creating a social media buzz about Amber and its services.

As a part of CSR initiative, created a documentary series around International Women's Day highlighting works of women entrepreneurs and social workers.

The three months for which I worked with the IREF team I was able to lay foundation for three different products in the IREF ecosystem
- FORUM: Worked with the growth team to restructure the forum for better browsing experience and seamless user flows, also integrated cross links with entity pages on Housing.com
- NEWS: Created a new product from scratch to share news and happenings in the real estate segment, worked with the editorial team, understanding their requirements and scale of publishing articles thus devising a scheme to present relevant and fresh articles to new and returning users
- KNOWLEDGE: As an extension of the News product but more organised and catalogued, Knowledge platform was made to be a one stop directory for users to understand the functioning of the real estate market
- PAGES: Created a template to publish different kinds of entities such as real estate projects, builders, cities, localities, etc. to document full details of such entities and make them available to our users.

Apart from these projects, also worked with product and branding team to give a facelift to the IREF brand and increase its integration with Housing.com

Worked with product managers and developers in agile teams to build features in existing product verticals and on new product lines. Created User flows and wireframes and worked with UI designers to sync up with the brand guidelines and upper level workflows across all platforms.

Was responsible for all kinds of photography used in the products from coordinating with the brand and marketing team during the photoshoots, to editing the images to fit our visual styling.

Worked with the rebranding team on designing the mobile website along the new brand guidelines

Designed a modular template system for transactional emails sent to the users for all product verticals.

Worked in the rent team on designing features, redesigning the primary interface of listing results and listing pages.

Worked with the plot and land team designing the results page, and listings page.

Primary project at Happiest Minds Technologies was to create information architecture and iterate catalogue structure for e-commerce mobile platforms.
As a secondary role, provided graphics support and created UI for products being built for clients.

Worked on branding for multiple inhouse products and miscellaneous graphic design support.
Responsible for photographing and cataloguing range of office supply products for E-commerce portal.

Wireframing, Web Development, Creative Designs, Photography, Branding