Showcase & Discover Creative Work

Moe DJsarhi

Creative Director

Jeddah, Saudi Arabia
The only way forward is inward.

Work Experience

Impact BBDO

Creative Director

Orchestrating, unifying, supporting and strategizing every step of the creative process.

Responsible for the creative output of BBDO's top clients in the MENA region:
Pepsi Co. Beverages - Pepsi Co. Snacks - Petromin - Savola - Saudia Dairy - ALBAIK.

Impact BBDO Jeddah topped the 2014 & 15 Directory Big Won as the most awarded agency in Saudi Arabia.
February 2013 - Present Saudi Arabia

Promoaction DDB

Creative Director

The creative product has improved tremendously under my leadership in addition to some new business wins, which include: Zain - Jeddah Ghair Festival - Attar Travel - Abu Sumbulatein Rice - Jotun Paints.

Brands: Volkswagen - Clorox - Emaar (Real Estate) - Abu Sumbulatein Rice - Goody (Foods)
September 2011 - December 2012 Saudi Arabia

DDB

Associate Creative Director

As a creative group head, I was responsible for all the creative initiatives on Lipton and Johnson & Johnson portfolio for the MENA region. I led two teams of writers & art directors to produce campaigns for the portfolio.

On Lipton, Unilever has rated DDB Dubai 4 on a scale of 5 for their performance in 2011. This made us one of the best performing DDB offices on Lipton globally.

Brands: Unilever (Lipton) - Johnson & Johnson (Clean & Clear + Neutrogena)
January 2011 - August 2011 United Arab Emirates

Career Break

Self discovery in India

Took a break from work & raveled to India for 1 full year to learn the art of yoga & meditation.
It was a life changing experience. Also DJayed in some of the best clubs in India.
January 2010 - December 2010 India

Impact BBDO

Associate Creative Director

Worked my way up to become the youngest Associate Creative Director in the BBDO network at a very early age.

On Mobily, I played an integral role in developing and molding its communication style, tone of voice, look and feel.
The brand’s communication was seen as avant-garde, synonymous with clutter-breaking concepts. As a result, Mobily has become one of the most recognized brands in the country.
My work was more television-focused. I developed some of the most memorable ads for Mobily, which were honored at different regional and international arena.

Brands: Mobily (Etihad Etisalat) - Henkel - Riyad Bank - Saudi Fransi Bank - Amana & Admiral home appliances - Al Watania Poultry - Nada (Dairy products & juices) - Tiffany & Co.
December 1999 - December 2009 Saudi Arabia

BCIG

Junior Graphic Designer

Developed endless promotional and BTL campaigns for a variety of clients.

Brands: Pizza Hut - Wendy’s - Arab National Bank
October 1998 - November 1999 Riyadh, Saudi Arabia

Languages

English (Advanced),
Arabic (Native),

Awards

Cannes Lions

Shortlist - New Brand Identity (Reflect)

2015

Dubai Lynx International Advertising Festival

Bronze - Design (Frozen Memories)

2015

Dubai Lynx International Advertising Festival

Winner of the 7-Day Brief by YouTube for UN Women

2015

Mena Cristal Festival

Gold - 7up King of Cool

2015

Mena Cristal Festival

Bronze - Lays & Chipsy Flavor Cup

2015

Big Won Report

Impact BBDO Jeddah ranked #1 creative agency in Saudi Arabia

2014

Effie MENA

4 Shortlists - 7up King of Cool

2014

Dubai Lynx International Advertising Festival

3 Shortlists - Okaz CSR Campaign (Buckle up. Live.)

2014

Mena Cristal Festival

1 Gold, 2 Silver, 1 Bronze - Okaz CSR Campaign (Buckle up. Live.)

2014

Okaz Newspaper Awards

Gold Award - TV - Mobily

2009

Geneva ITU Telecom

Shortlist Award - TV - Mobily

2009

Cannes Lions

Diploma Certificate - TV - Mobily

2008

Dubai Lynx International Advertising Festival

Silver Award - TV - Mobily

2008

Dubai Lynx International Advertising Festival

Shortlist Award - TV - Mobily

2008

Dubai Lynx International Advertising Festival

Bronze Award - Print - Persil

2007

Barcelona GSM Congress

Shortlist Award - TV - Mobily

2007

Barcelona GSM Congress

Shortlist Award - TV - Mobily

2006

Clio Awards

Shortlist Award - Ambient - Diet Pepsi

2005

New York Festivals Awards

Finalist Award - Ambient - Diet Pepsi

2005

New York Festivals Awards

Finalist Award - Guerrilla Advertising - Diet Pepsi

2005

IAA Dubai Advertising Awards

Silver Award - Print - Pepsi

2003

Sword Awards Saudi Arabia

Gold Award - Print - Pepsi

2003

Sword Awards Saudi Arabia

Gold Award - Print - Amana Washing Machines

2003

Sword Awards Saudi Arabia

Gold Award - Print - Zajoul Public Service

2003

Development

• Attended Cannes Lions in 2005, 2014 & 2015
• Attended Dubai Lynx in 2011, 2012, 2014 & 2015
• Participated in many workshops by Impact BBDO and BBDO worldwide