Sara Soares

Creative Copywriter

London, United Kingdom
"If you aren't in over your head, how do you know how tall you are?"
T.S. Eliot

I am focused, emotional, reliable, funny, stubborn and slightly workaholic and I enjoy observing and understanding the multidimensionality in every human being.
I'm a Portuguese copywriter with a sweet tooth for strategy and storytelling.
I've been working in advertising for the past 6 years, mainly in multinational agencies, like JWT and McCann-Erickson. While with these agencies, I created integrated campaigns aimed at different audiences and markets, pitched for new business and gained considerable client-facing experience.

Work Experience

WARL

Copywriter

Clients:
Lego; Baileys; Diageo; Coca-cola; Jeyes; F&F Tesco.
September 2013 - December 2014 London, United Kingdom

Freelance

Creative Copywriter

- TAG (Tesco team)

- NBC Universal International Television
Central Creative & Production Services Team
Writing Copy to promote a globally acquired programming in line with the global rebrand
of a key channel.

- SensesLab
Creative Concept & Copywriting - Ebooks
January 2013 - Present London, United Kingdom

McCann Erickson Lisboa

Creative Copywriter

Clients:
Amnesty Internacional; Nestlé; L'Oréal Paris; Bacardi; Caixa Geral de Depósitos (Portuguese National Bank); TVI (Private Portuguese TV Channel); TAP (Portuguese Airlines)
January 2011 - January 2013 Lisbon, Portugal

IARB

Creative Copywriter

Clients:
Recheio (Portuguese largest Cash&Carry); Primedrinks
October 2010 - January 2011 Lisbon, Portugal

Freelance

Creative Copywriter

Clients:
Edol (Pharmaceutical Company); Love2Dance (Dance Music Festival); FullHouse (Home Maintenance Company)
August 2010 - October 2010 Portugal

JWT (J. Walter Thompson)

Creative Copywriter

Clients:
Vodafone Portugal; Nokia; Nestlé; Mazda; Kraft; Unicef; BPI (Portuguese Bank); Sumol (Portuguese Soft Drink)
November 2007 - August 2010 Lisbon, Portugal

McCann Erickson

(Internship) Account Manager

February 2007 - July 2007 Lisbon, Portugal

Education

British Council Lisbon

CPE (Certificate of Proficiency in English)

Grade B
September 2012 - December 2012 Lisbon, Portugal

Ayr Consulting

Master in Branding and Cool Hunting

September 2011 - December 2011 Lisbon, Portugal

Universidade Católica Portuguesa

Communication and Media Studies

September 2002 - June 2007 Lisbon, Portugal

Universidad Pontificia De Salamanca

Erasmus - 1 year

Erasmus (students exchange program within the European Union) at Universidad Pontificia de Salamanca
September 2005 - August 2006 Lisbon, Portugal

Languages

Spanish (Conversational),
English (Fluent),
Portuguese (Fluent),

Awards

Cannes Lions

Cannes Act Tribute

2013

Cannes Lions

1st place Film @ Young Lions Portugal

2012

Cannes Lions

3rd place Press @ Young Lions Portugal

2012

CCP

Outdoor Short List

2010