Sarah Petersen

Senior Graphic Designer / Illustrator / Letterer

Portland, OR, USA
I am a graphic designer and illustrator with a playful and sophisticated style, and a graduate from the University of Utah with a BFA in Graphic Design.

I posses strong skills in design, illustration, hand lettering, editorial design, package design, typography, brand identity, and surface pattern design.

Work Experience

Portland Bureau Of Transportation

Graphic Designer II

Responsible for the bureau's creative vision, look, feel and tone of each brand, developing creative guidelines and directing creative work, including print materials, websites, email campaigns, social media campaigns, television and radio advertising. Responsible for graphic design of bureau materials for print and digital. Provide creative direction to PBOT groups on their design initiatives. Provide photography and video content for events and initiatives related to PBOT’s work. Manage the maintenance and development of PBOT’s website. Work with bureau groups to manage and develop their web presence. Work with Community Information and Outreach Representative to integrate content into PBOT’s website.
March 2017 - Present Portland, Oregon, United States


Designer / Illustrator

Design and illustrate assets to promote the top downloaded iPad and Iphone game for kids 9-11, Animal Jam and Animal Jam Play Wild. Assets include: campaign banners, infographics, science worksheets, daily blog images, video thumbnails, community relations content, AppStore graphics and licensing posts for AJ toys and gift cards. Design social posts for platforms such as facebook, instragram, twitter, YouTube and the Daily Explorer blog.
October 2016 - March 2017 Utah, United States

R&R Partners

Senior Designer

Conceptualize, design and implement illustrations, hand lettering, logos, ads, posters, brochures, online banners, social media graphics, outdoor billboards, infographics, PowerPoint presentation templates, letterhead and non-traditional advertising for a variety of clients. Execute visual solutions ensuring consistency with each client’s brand standards. Help establish new brand style-guides. Work under extremely tight deadlines and manage several projects simultaneously.
November 2014 - October 2016 Utah, United States

Modify Ink

Designer / Illustrator / Surface Patterns

Illustrated patterns, designed backgrounds and created art pieces to be used on the website. Collaborated with team to conceptualize, develop and design products for the scrapbooking and craft industry: Patterned paper, embellishments, catalogs, marketing needs. Developed branding for products and product lines. Research color and design trends.

June 2015 - November 2014 Utah, United States

Salt Lake County Library

Designer / Marketing

Created print, digital and environmental graphics for promotion of library services. Organized large systemwide events. Contributed to social media accounts. Chaired the Salt Lake County Mayor’s Employee Communication team.
November 2010 - May 2014 Utah, United States

Utah State University Extension

Graphic Design / Marketing / Public Relations

Created print, digital and product graphics for promotion of USU services. Wrote press releases and advertised services through website, digital signage and email notices. Participated in TV interviews and radio PSAs. Managed social media accounts. Organized events. Established agency partnerships.
January 2005 - November 2010 Salt Lake City, Utah, United States

Mancini Sales & Marketing

Graphic Design / IT Manager

Created print, digital and interactive graphics for Mancini and client agencies. Maintained computer network, phone system, printers, software, licensing and peripherals. Built user PCs and provided staff training. Supported satelite offices in Idaho, Arizona and Montana.
January 1997 - January 2005 Salt Lake City, Utah, United States


The University Of Utah

Bachelor of Fine Arts in Graphic Design

Salt Lake City, Utah, United States

Salt Lake City Community College

Associates of Science

August 2008 - May 2011 Salt Lake City, Utah, United States


American Advertising Federation (AAF) - ADDY Awards

Silver Addy | DUI Staycation Outdoor


American Advertising Federation (AAF) - ADDY Awards

Silver Addy | Days of '47 Ribs & Rodeo Logo


American Advertising Federation (AAF) - ADDY Awards

Gold Addy | DUI Jail Cell Bathroom Wrap


American Advertising Federation (AAF) - ADDY Awards

Silver Addy | DUI St. Patrick's Day Experiential


American Advertising Federation (AAF) - ADDY Awards

Silver Addy | Days of 47' Rodeo Campaign


Carmen Morton Christensen

Graphic Design Scholarship


Salt Lake County

Communication Team Project Leadership


National Extension Association Of Family & Consumer Sciences

National Newsletter Communication Award


National Association County Agricultural Agents

Regional Newsletter Communication Award



Illustration, Branding, Design, Editorial, Lettering, Packaging, Pattern,