Instituted a digital delivery program initiated towards the setup of a Digital Hub in India for a Japanese Automotive giant; consulted the investment of around $15M for India Hub setup.

Enabled a challenger bank in Australia, worked on broker-originated Home loans customer journeys; consulted the saving of around $1.6M for the loan business.

Led the digital re-imagination module work for Public Sector in the Middle East and delivered digital concepts for the consular services of the Saudi Ministry.

Formalized new digital products and services in a volatile environment characterized by continuous disruption; a high degree of uncertainty, for a strategic initiative at India's largest film exhibition company.

Led the digital re-imagination for large-scale private sector General Insurance company; built a central team that embraced design thinking ideology for internal projects while conceptualizing solutions with business stakeholders.

Executed extensive ethnographic research for India's private Life Insurance company, drawing insights for new product development and digital service initiatives.

Consulted on key digital programs (customer journey, agility at scale and build-operate-transfer) for projects with Insurance, Banking-Financial institutions in India.

Instituted a digital delivery program for India's largest Public sector Bank aimed towards digital transformation and enablement.

Designed intuitive interfaces and developed front-end solutions for enterprise products and omnichannel platforms for a collaborative program aimed at digitizing financial services - FinTech, Agile and Open Banking in India

An integral part of consulting & pre-sales team for experience design and product development with a core focus on lean approach towards product prioritization, roadmap planning and setting up digital services for Indian telecom' (Reliance Jio & Vodafone Idea) foray into consumer space.

Led product design a wallet application - IDEA Money that fetched a 5x MAU growth in 4 months and grew 3x in digital transactions in a yearly pilot launch.

Drafted RFP for the Design and Development of digital assets. Slashed vendor management costs 30% by negotiating pricing and fees while ensuring the continuation and enhancements of services.

Orchestrated product planning and solution design for omnichannel platforms in finance and consumer banking (JioMoney) as well for enterprise products in network connectivity, retail merchant services, and public healthcare.

Designed a common services framework a core module utilized by all the consumer apps linked to IDAM, to manage consumer issues and to track logs of user interactions. (Jio CSF))

Led digital delivery for OTA apps (JioNet, JioWorld, and Jio HealthHub) and built a centralized practice for design. Collaborated with business stakeholders, developers, marketers, and visual designers, to ensure that the outcome is a viable, feasible and pixel-perfect desirable solution.

Practiced:
Solutions Delivery (Product Strategy | UX Design | Software Development)
Business Model Design (KPIs | Benchmarks & Trends | CoA | LTV | GTM Strategy)

Consulted the following sectors in the past:
- Manufacturing (Nissan Motors, Forbes Marshall, Mahindra, Godrej)
- Healthcare (Practo, AsiaHealthNexus, ProHealth).

Project iHeal now ProHealth was started on building a vision in making healthcare proactive. Currently targeted to serve patients facing chronic disease like Asthma and COPD that encompasses 8 million population in India. Around 20 million Indians are susceptible for pulmonary (respiratory functions) chronic diseases and lack of personal health care, that worsens the conditions leading to mismanagement.

OxyTrac: A Low Cost Spirometer + OxiMeter integrated with Mobile Application is a solution we are building, that would measure and manage the essential vitals for the Asthma/COPD patients.

ProHealth TeleMedicine: Building a telemedicine solution to connect Urban Doctors and Hospital infrastructure to the rural health centers.

http://oxytrac.launchrock.com/
http://angel.co/prohealth-inc


Project Accolades:
* NASSCOM 10000 startups Fellow.

* Winner of Impact-a-preneur Quest 2014.
(Business plan competition in association with Villgro Chennai and TiE)

* Startup Program winners at events organized by Weekend Venture, Startup weekend, TiE camp
(Pune/Mumbai Startup Meet, Bangalore Startup Launchpad, TiE Mumbai IQ Bootcamp)

* Entrepreneur Scholar at Global Sankalp Summit - 2015

Connect for Projects in Healthcare Technology, Medical Devices design and development, TeleMedicine solutions, Market research in healthcare and HMIS solutions.

Responsible for Design and Product Experience for the SaaS platform. Engaged as a Product Management leader and UX practice head for a leading Survey Software consumer company.

Designed intuitive interfaces and delivered front-end solutions for enterprise products and cross-platform web/mobile apps.

Products:
SoGoSurvey (www.sogosurvey.com) -
Consumer and Small Business Application

K12 Insight (www.k12insight.com) -
Application for K12 School Managing district

Let's Talk (http://www.k12insight.com/lets-talk/)
Case Management tool for K12 School management platform in the US

MouthShut (www.mouthshut.com) -
Customer Review Platform - India's leading Social Media Website

Zarca Platform (www.zarca.com) -
Core Survey and Analytics Application for Global Enterprises

K12 Angel (www.socialsentinel.com) -
Tweet Surveillance technology for Safer Schools in the US

Consulted on digital projects in media and entertainment, following a meticulous delivery process in design lab setup (5D process: Discover-Define-Design-Deliver-Document)

Mundu TV:
Usability Testing of TV application Design for devices tablet devices like Apple iPad and Blackberry Playbook. HE of Mundu TV app for Android phones.

Mundu Universal Messenger:
An all-in-one Instant Messenger app Design for iPhones and Android phones.

Mundu Sync:
Web Application Redesign for Sync that is cross-platform/device synchronization application for web, phones, and tablets

Mundu Radio:
Product Development process for Internet radio that allows to listen to thousands of radio stations that stream audio on internet using mobile devices.

Mundu Entertainment:
Conceptualization & Architecture of a Multimedia Entertainment (TV+Radio) application for the users wherein the product will be scaled further with content like Podcasts, VoD, MoD, Metadata (EPG), Trivia etc. The product is currently envisioned as a ‘Complete Entertainment Suite’.

MPAS (Product Security solution):
A unique new product in the market that allows to cross-validate the original product and meta-tagging behind the same. Its is one of the best solutions against problems of counterfeiting that can be integrated during the manufacturing process of the product.

Interned at Intuit India for the Emerging Market projects undertaken by Global Business Division at one of US’ top MNC - Intuit Inc.

Fasal by Intuit Labs:
Intuit Agrinova [Mobile Bazaar] is a user non-paid Business Model that creates a peer-to-peer marketplace for farmers in India using SMS.
It is a means of Business Communication & Learning-Innovations for the Indian Farmers & Mandi agents.

Role: Interaction Designer employed to design Support UI for BPO in direct contact with Consumer, Persona Development for project Lifecycle, Consumer Interaction Data Analytics & Visualization, Graphic Design for Viral Marketing & running experimental drives for tapping Customer Experiences.

Project Guide | Deepa Bachu,
Offering Leader & Group Manager,
Emerging Markets Innovation, Intuit India

Keywords- Interaction Design, UID, Customer Experience Design, Persona-Scenario Creation, Task Analysis, GOMS


GoConnect by Intuit Labs:
Intuit Jasmine is a new online and mobile application that helps to grow business. It's an application platform to send targeted texts/ad-media to customers.

Role: Interface Designer employed in designing the UI screens for the readability ratios of different screen resolutions of the Jasmine Mobile Application. Heuristics Evaluations & Usability Testing was also done for further application development.

Guide | Kashinath Kakarla,
Group Product Manager, GBD, Intuit India

Keywords- Screen Design, Heuristic Evaluation, Usability Testing, Paper Prototyping, Java (J2ME)

~ Bachelors Thesis Project [iBuy] (Aug 2010 - May 2011)

mCommerce Application for Small Businesses in Emerging Markets

Keywords: Information Systems Design, Interface Design, Usability Testing, Data Analytics

Project guide
Prof. Pradeep Yammiyavar, FDRS, DoD, IITG
Mr Kashinath Kakarla, Group Manager, Intuit IDC

A project that comprises User Research design which follows the research methodologies to tap the important user experiences that help to build the product and the consumer insight.

The project concludes with Managing the overall Design and modeling a Business proposition out of it. The aim of the project is to explore a smart medium of business communication between customer & seller (retailer), through media like Mobile & other modes of Interaction & Networking.


~ Microsoft DoD Collaborative Project (Jan 2011 - Apr 2011)

Collaborative Research Project on Mobile Web with Microsoft IDC
Experimented Mobile Web Usability on touchscreen devices, and presented research on the context of Mobile Web on Touch-based devices for Microsoft project, which was awarded as the best team project


~ Systems Design Project (Jan 2010 - April 2010)

IVRS Reservation System for Indian Railways (IRCTC)

Enhance our Railway Ticketing System through the intervention of Systems Approach. Contextual Enquiry, Ethnography study, and User surveys helped to down line the project for masses, this Mobile service as a medium for ticket booking experience was more affable. The user profiling was made on the basis of the mobile model: from high to low-end mobile phones.
In our system model the Banks, Telecos and IRCTC would be working together to provide this service to the user. Since its an Indian context, there is a need for better linguistic prompts in regional languages. This kind of research is underway at HP Labs, India. The model is currently iterated via Wizard of Oz technique & under development on Voice XML platform.

Interior Lighting System - Mahindra Scorpio Vx6:

Keywords: User Research, Ethnography, Data Log-Analysis, Flash, Iterative Development

Project guide:
Prof. Kishore Munshi, IDC, IITB

The objective was to study and design the Interior Lighting systems for the Vehicle model ‘Mahindra Scorpio’. The project started with study on the current scenario of the interior lighting in Indian vehicles (taxonomy) and later into identifying the requirements of interior lights for the client’ next launch product.

Project follows with a rigorous user study, contextual enquiry, fieldwork, desk research, extensive data analysis, that gave a subtle insight on user’ experiences with lighting systems inside different vehicles. Tapping such experiences helped to frame ideas & validate the same through resources available from prime researchers in lighting technology. This led to set of final recommendations (36) as part of presentation to the client. Flash Presentation was niche learning in this Internship.

Co-working as an Design Management Consultant to building a small start-up in design management consultancy. Regularly pitching Design Management & Design services to clients like Raymond, Idea as a design agency for projects and business communication related to design.

Developing a business models for startups in the city in meeting up their Design resources and defining their product road-map and services.

Engaged as an associate for generating sales, viral marketing and resource procurement. Working primarily under Business Development Executive for Human Resource recruitment drives for clients in IT and ITeS sector.

Working for Domestic clients. Initial screening of resumes on portals like Naukri, Monster based on the requirements Shortlisting the candidates through telephonic interview, checking their communication skills, technical knowledge etc.

Scheduling the interviews of shortlisted candidates, making sure they reached the venue and took up the interview. Presentability.

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