Samuel Couto

Digital Product Designer

London, United Kingdom
I strive turning early stage UX research into actionable insights and leading design teams craft delightful and functional user experiences for people. Throughout my 10+ years of experience I helped ship impactful experiences within the Education, Fashion, Finance and E-commerce industries.

In my spare time I love photography, running, learning how to play the piano and being told that every other guy on TV looks ‘just like me’ by my mom.

Work Experience

Education First

Lead Senior Product Designer

Working closely with the product team and developers to shape product strategy, solve problems and create ideas to enrich the classroom experience for teachers and students.
Leading a design team to help craft delightful and functional user experiences for people, quick prototyping and leading user testing sessions to validate and iterate on ideas. Making use of animation offering the opportunity to surprise, engage and delight users.
March 2019 - May 2020 City of London, United Kingdom

Education First

Product Designer

Paired with internal Academics team to gather requirements to create a course authoring platform with various engaging activities for english learning; Gathered requirements, proposed and executed on research plans, designed and paired with developers to build a web app version of our iPad application in four months; Shaped product strategy and implemented a more agile product development process from research through delivery and testing.
January 2014 - February 2019 City of London, United Kingdom


User Interface Designer

March 2012 - September 2013 Porto, Portugal


User Interface Designer & Developer

September 2010 - February 2012 Portugal


Escola Superior De Artes E Design (ESAD) - Matosinhos

Bachelor in Digital Arts & Multimedia

September 2007 - June 2010 Matosinhos, Portugal


English (Fluent),
Portuguese (Native),
Spanish (Conversational),


Animation, CSS, Design Systems, HTML5, Interaction Design, IOS, Product Design, UI, Ux, Web,