Sam Van Royen
Creative director | Branding, Creative and Marketing Strategy
Sint-Niklaas, Belgium
0499609086
be.net/sampersand
Hi! I'm Sam, an experienced art director, currently learning to code. Always busy doing something from design, testing techgadgets, lasercutting, playing padel, building or riding motorcycles & pedalbikes.
Over the years I've worked for a wide range of international clients, helping them bring to market their products and services practicing an analytical approach to visualize their stories. Meanwhile I've mastered a variety of skills and insights that are helpful in creating both offline and digital executions to support marketing, press and graphic services including brainstorms, events, brand campaigns, fairs, store-graphics, social media adverts, digital product design, short video's, books, magazines, websites and complete (re)brandings.
Some of the brands I've worked for/with:
AkzoNobel, Alessi, Alpha Foods, Alpro, Ambrassade, Arte, Balls&Glory, Barbecook, Beaulieu International Group, Berry Alloc, Blum, BuzziSpace, The Coca-Cola Company, De Poort, Electrolux, Esko, Eurabo, GDPR Butler, Ghent University, Hansgrohe, Hay, Iwhite, Lannoo, Lee, Lee Cooper, Lectrr, Levis, Theater Malpertuis, Twixl Media, MDF italia, Modular (Philips), NewPlacesToBe, Niko, Notre Monde, Novy, Quick-Step, Remescar, SanPellegrino, Stratics, Viaa, Waco, Whirlpool, Wrangler and many others.
Over the years I've worked for a wide range of international clients, helping them bring to market their products and services practicing an analytical approach to visualize their stories. Meanwhile I've mastered a variety of skills and insights that are helpful in creating both offline and digital executions to support marketing, press and graphic services including brainstorms, events, brand campaigns, fairs, store-graphics, social media adverts, digital product design, short video's, books, magazines, websites and complete (re)brandings.
Some of the brands I've worked for/with:
AkzoNobel, Alessi, Alpha Foods, Alpro, Ambrassade, Arte, Balls&Glory, Barbecook, Beaulieu International Group, Berry Alloc, Blum, BuzziSpace, The Coca-Cola Company, De Poort, Electrolux, Esko, Eurabo, GDPR Butler, Ghent University, Hansgrohe, Hay, Iwhite, Lannoo, Lee, Lee Cooper, Lectrr, Levis, Theater Malpertuis, Twixl Media, MDF italia, Modular (Philips), NewPlacesToBe, Niko, Notre Monde, Novy, Quick-Step, Remescar, SanPellegrino, Stratics, Viaa, Waco, Whirlpool, Wrangler and many others.
Work Experience
Karo Healthcare
Creative Lead
Taking care of the brand portfolio from a design & creative perspective; including Alpha Foods, Remescar, Axitrans, and Iwhite (EMEA market).
May 2021
- Present
Ghent, Belgium
WRANGLER
Digital graphic & webdesigner
Design & support of the digital executions of the marketing campaigns within the EMEA. Support ranges to all platforms, including the brand's and partner's websites, B2B platforms, e-commerce, internal tools, brandshops, email layout, (paid) social media, projectplanning & -mapping, video editing and occasionally coding.
May 2018
- April 2021
Belgium
Code D'Or
Art Director & Webdesigner
Code d'Or is a full service web agency, which gives me the opportunity to work with a team of passionate people to create great websites, apps & other digital products. Besides the creation of websites, my secondary function is to create brand identities for both corporations and local clients.
February 2017
- February 2018
Ghent, Belgium
King George
Crossmedia Designer
As a crossmedia designer within the agency it is my duty to create both offline and online content for both corporations as local clients. This goes from creating entire brand identities, events and campaigns up to creating a flyer or poster, all in order to enhance the visual stories of clients.
October 2013
- February 2017
Sint-Niklaas, Belgium
Education
Sint-Lucas Gent
Bachelor in Fine Arts
A three year education in graphic design.
September 2009
- Present
Ghent, Belgium
Howest
I entered this education and finished all my first-year artistic courses here. I did not pass the theoretical courses.
September 2008
- June 2008
Kortrijk, Belgium
Languages
Dutch (Native),
English (Advanced),
Awards
Skills
Adobe After Effects,
Adobe Experience Design,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe XD,
Adverts,
Appdesign,
Application Design,
Art Direction,
Book,
Book Design,
Brand Identity,
Brand Strategy,
Branding,
Branding,
Character Design,
CMS,
Concept Development,
Corporate Identity,
Creative Direction,
Creative Strategy,
Crossmedia Design,
Digital,
Digital Design,
Digital Marketing,
Digital Painting,
Game,
Gamedesign,
Graphic Design,
Icon Design,
Lasercut,
Layout,
Logo Design,
Magazine,
Paid Social,
Social,
Social Ads,
Strategy,
UI,
UI/UX,
Ux,
Visual Arts,
Webdesign,
Webdesign,
RSVP: Invitations for Gatherings and Special Occasions
Published with my work for Jo&Co Agency (2015)
Shortlisted for BEST SOCIAL MEDIA CAMPAIGN (2019)
While working at Wrangler, our 2019 marketing campaign 'TO THE ICONS' was shortlisted for the "best social media campaign" in the UK Agency Awards, working together with Reload. This campaign was a worldwide (re)launch of the Iconic favourites 11MWZ, 11WWZ, 27MW, 27WW, 124MJ, 124WJ. The campaign follow a storytelling adventure, that went from (actual) concerts in the popup store in the middle of London including artists like IAMDDB, Black Honey and a Boiler Room, following the adventures at the hotelroom afterparty, and back to the bar with Orville Peck.
More info on the campaign here:
https://be.net/gallery/78426103/TO-THE-ICONS-Wrangler
More info on the campaign here:
https://be.net/gallery/78426103/TO-THE-ICONS-Wrangler