LEE & MAN IS THE ONE OF WORLD LEADING PAPER AND PULP MANUFACTURE. L&M MANUFACTURES LINER BOARDS OF VARIOUS GRADES AND CORRUGATING MEDIUM OF DIFFERENT SPECIFICATIONS USED FOR DIFFERENT INDUSTRIAL PACKAGING PURPOSES. JUNE 2015, THEY STARTED A NEW BUSINESS IN TISSUE'S INDUSTRY. I WORK FOR L&M AS DESIGN AND PROMOTION MANAGER, TO EXTABLISH A NEW FMCG BRAND - HANKY, IN THE CHINA MARKET.

DURING THEIR EMPLOYMENT, I LED THE DESIGN DEPARTMENT TO COMPLETE DIFFERENCE TYPE OF PROJECT, AND CONTROL THE COSTS AND BENEFITS EFFECTIVELY, INCLUDING: 1) BRANDING AND POSITIONING, 2) PRODUCT DEVELOPMENT, DESIGN AND PROMOTION, 3) MANAGE THE DESIGN DEPARTMENT AND 4) COSTS AND EFFECTIVENESS...

BRANDING
．Finished annual planing for Brand building, Promotion Planning, Product and design plans, Budget Plan and Timeline;
．Finished Marketing investigation, Research, Marketing Strategy and Analysis in Media Communication ;
．Mind Identity System (MIS) combing and improving ;
．Behaviour Identity System (BIS) Standard improving;
．Visual Identity System (VIS) introduction, improving, and application execution;

PRODUCT DESIGN, DEVELOPMENT AND PROMOTION
．PUZ Product line completion, including: B2B and B2C full range of packaging design and quality improvement;
．Quality indicators completion and VIS improvement;
．2016 new product line development - 挑剔 and 竹+ series;
．Branding Program completion, Design and Displayed on specifications, such as: Window display, Roll-up Banner, Poster, Books and so on;
．Co-ordinate photo-shoot/layout of any promotional materials.
．Formulation, Planning and Implementation of various promotional event, including Indoor, Outdoor, Trade show and Exhibition, such as: TissueWorld, Paper Expo China, CIPT, KA or B/C/D Market; DEPARTMENT MANAGEMENT AND RESTRUCTURING
．Improve the construction of Design department and Division of work
．Setup a ERP system and / to manage promotional materials and Props;

To set up Company and launch a new High-end label for the EU Market. My Job Responsibilities as below :

．Daily management of 1 assistant designer + 3 merchandiser + 2 developers. Work with them on research in building all aspects of the brand, including Positioning, Brand Awareness and key focus for the brand's identity through design, Styling, Packaging, and provide guidelines and directions to the design team and Merchandising team on all design issues;

．Lead the generation of creative concepts: Research, Explore and Communicate art and Design best practices for development of entire womenswear collection with full RTW category in the Standard procedures from Seasonal Trends, Collection Theme, sketching, technical drawing, coloring, fabric, trim design, Print and Pattern graphic illustration, Artwork, Washing, Fitting to sample development;

．Regular communications with LA Sales and Marketing team to ensure efficient updates are reported regarding product changes and status.

．Work alongside sales and marketing to analyze sales data and derive tactical action plans such as assortment planning and promotion package execution.

．Systematically conduct vendor evaluations alongside Production manager to ensure product and delivery performance are up to standard.

．Analyze & measure growth and expectations & isolate product expansion potentials / margin gain opportunities / vertical production solutions.

．Lead price negotiations with suppliers & vendors to achieve target margin.

．Partake in all brand related presentations such as ENK, Pitti Umo, Bread & Butter and Magic (US trade fairs), to ensure brand image is aligned consistently across the board.

．Co-ordinate international photo-shoot/styling/layout of our seasonal look book and any other promotional materials to prepare and present products to customers by seasonal trend boards.

JANDCOMPANY is a Los Angeles based men’s and Womenswear contemporary brand, with core focus on denim, chino and jersey items, paralleling with woven and knitwear categories to compliment and drive brand image. Stock lists include Nordstrom, American Rag and Fred Segal.

．Report directly to Creative Director.

．Work alongside Creative Director on research in building all aspects of the brand, including positioning, brand awareness and key focus for the brand's identity through design, styling and packaging.

．Responsible for design and development of entire womenswear collection with full RTW category; hard/soft woven, jersey & basic knitwear.

．Work alongside sales & marketing to analyze sales data and derive tactical action plans such as assortment planning and promotion package execution.

．Partake in all brand related presentations such as ENK, Pitti Umo, Bread & Butter and Magic (US trade fairs), to ensure brand image is aligned consistently across the board.

．Seasonal trends, fabric and accessories research.

．Follow-up on conceptual fabric and trim developments to ensure accurate and timely realization of quality products.

．Design and develop signature prints for both men's & women's wear for the seasons.

．Each season to work on a capsule of designs assigned by head designer and designer for both Men's and Women's wear based on the direction set out by head designer.

．Work closely with and communicate with the merchandising team to prepare tech packs for smooth and systematical planning of sample developments through to production.

．Liaise with factory/suppliers or other related parties for sample arrangement, production and shipments follow up.

．Participate/Assist in seasonal Merchandising meetings.

．Co-ordinate international photoshoot/styling/layout of our seasonal
look book and any other promotional materials.

Réver is one of the leading styling company in Hong Kong, with core focus on Hair Styling, Fashion and Graphic Design paralleling Magazine - Expression.

．Report directly to MD & Creative Director.
．Attend & report on seasonal trend & sourcing shows across EU & Asia
．Assist in Asia Trade Shows.
．Books, Magazine & Ads Design.
．Garment Trims design, eg.: buttons, label, bags, etc...
．Initial Template, eg. : Garment Template, Accessories template.
．Product shooting.
．Fashion Trend Analysing.
．Work closely with Graphic design team to design monthly Graphic Ads. and Magazine issued.
．Liaise with factory and suppliers.
．Participate/Assist in seasonal Merchandising meetings.
．Co-ordinate any promotional materials.

G & An'ge is renowned for its specially designed, elegant and trendy party dresses to highlight your personal style. No matter if you are attending an exclusive dinner party, a wedding banquet or a graduation dinner, there is a piece for you. Jus d'Orange and Saige, two distinguished French fashion brands introduced exclusively by G & An'ge, are well-known for their stylish and elegant designs.

．Report directly to MD & Creative Director.
．Books, Magazine & Ads Design.
．Garment Trims development, eg.: buttons, label, bags, etc...
．Product shooting.
．Fashion Trend Analyzing.
．Liaise with factory and suppliers.
．Participate/Assist in seasonal Merchandising meetings.
．Co-ordinate promotional materials.

AGAPE was established in 2007. Is one of the tailor-label in Hong Kong to provide tailor-made service for a particular customer in Evening wear and Bridal & Gown Categories. Where my tasks was provided Illustration and designs based on requirement from different client. Also, I needed to communicate with potential client, give out more idea to let them know how to dress-up.