Sam McGuinness

Senior Designer

Sydney, Australia

Sam began his design carreer at RE in 2013. Since then he has designed, art-directed and written copy for a variety of clients both local and global. Some of his most notable projects include the rebrand of the Sydney Pavilion at the Shanghai Bienalle for 4a in 2013, The rebrand of Australian telco ‘Optus', and in 2013 the complete rebrand and repositioning of law firm ’Slater and Gordon’.

Since graduating from a Bachelor of Design in Industrial Design at UTS in 2012, Sam has explored a variety of design practices including visual communications, product and packaging. He is passionate about designing to create positive change and loves a project that leaves room for humour

Work Experience



January 2013 - Present Sydney, Australia

For The People


February 2015 - February 2016 Sydney, Australia


Senior Designer

June 2016 - Australia

Turner Duckworth

Senior Designer

February 2018 - New York, United States


Senior Designer

August 2018 - New York, New York, United States


University Of Technology Sydney

Bachelor of Design in Industrial Design

January 2008 - January 2012 Sydney, Australia