Santiago Arboleda

Brand Creative

Medellín, Colombia
Advertising graphic communicator with a Master's in Branding and Packaging in the BAU School of Barcelona, Spain. I have experience of more than 5 years in the field of design and advertising, with a career in advertising agencies, content and design studios. In the last year I have served as creative director of design work fulfilling branding, naming strategies, graphic production and management of creative teams.

Work Experience

The Signers

Co - Founder / Brand Designer

2013 - Barcelona, Spain

Plasma Nodo

Creative Director

Leadership and planning in graphic processes applied to branding and enviromental design.
Search and planning of new business and market opportunities.
Branding Strategy Development
Creating Naming for products and services
Coordinate production of creative team of 6 members
December 2015 - December 2016 Medellín, Colombia

Ideas Through IRIS

Brand Strategy Director

Leadership and planning in communication processes
Branding Strategy Development
Creating Naming for products and services: expertise in branding, using a comprehensive naming strategy to the development of graphic identity, creating brand tone and its application in advertising contexts.
Coordinate production of the creative team of more than 10 members
Creating creative ideas for 360 marketing strategies
Search trends and new technologies applicable to own products
Experience in the area of brand activations, and street BTL Marketing.
April 2014 - November 2015 Colombia

Mumu - El Branding Love

Brand Designer

August 2013 - October 2013 Colombia


Creative Director

Branding Strategy Development
Graphic design for regular accounts: Unicentro, Grupo Éxito and social media for: Huevos Kikes, Familia and Sura
Participation in creative processes for advertising awards
Understanding and development of methodology Design Thinking
Tolerance to work under pressure and forming working groups
November 2013 - March 2014 Colombia

El Grifo

Social Media Creative

Developing strategies for Social Media
Graphic design for social media accounts: Vive vinos, Lotería de Medellín, Laureles Gourmet
Implementation of new channels for Social Media
Tracking trends and search for new tools
May 2011 - June 2012 Colombia

Alianza Gastronomica

Graphic Designer

November 2009 - April 2011 Colombia


BAU Escola Superior De Disseny

Master in Branding & Packaging

October 2012 - June 2013 Barcelona, Spain

Universidad De Medellín

Comunicación Gráfica Publicitaria

January 2007 - March 2012 Medellin, Colombia


Spanish (Native),
English (Advanced),
German (Beginner),


Universidad De Medellín

Premio Huella - Mejor campaña publicitaria del 2010



3D Max, Adobe Fireworks, Adobe Flash, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Diseño Web, Graphic Design, Print Design,