Salvatore Mezzatesta

Owner & Art Director

Milan, Italy

Work Experience

Creative Monkeys

Product Strategist

Offered strategic consulting to 6 media agencies and 5 companies taking responsibility for the development of 10 digital projects from initial analysis to successful launch. Main duties:

• Identifying and qualifying new market opportunities and developing new product roadmaps to address their needs.
• Gathering data on new product ideas and evaluate their market potential.
• Measuring product performance after a new feature is implemented.
• Analyzing potential partner relationships for the product.
September 2018 - March 2019 Milan, Italy

Mappy Food

Co-Founder, Head of Digital

Co-founder of a digital startup involved in tourism promotion for the Cinque Terre territory, working with more than 60 companies. Main duties:

• Managing a team of 4 people between creative, engineering and marketing ensuring a smooth product development process.
• Overseeing the user experience of the product from the initial concept to launch.
• Identifying and qualifying new market opportunities and then developing new product roadmaps to address their needs.
March 2016 - September 2018 La Spezia, Italy

Sparkling Adv

Digital Art Director

Coordinator of the creative department activities, such as digital marketing campaigns, social media management and digital product development.
Responsible for the following duties:

• Developing 27 advertisement campaigns through creative concepts across all media;
• Cooperating with project managers and managing a team of 2 creative designers;
• Develop and frame creative concepts according to creative brief requirements;
• Communicating design visions and rationale clearly to clients and design teams;

Clients Showcase: Polaroid, Amazon, Everlast, Vodafone, Nava, Pharma Research
September 2016 - September 2018 Barcelona, Spain

SM Design

UI/UX Designer Freelance

Collaborated with 5 creative agencies and 15 companies in the development of 20 different digital projects carrying out different tasks:

• UX analysis and research, wireframing, design and prototipation of keyscreens for 14 websites, 5 apps and 1 enterprise software;
• Design of digital marketing assets (banner, landing pages, email marketing templates);

Clients showcase: Menarini, Kent State University, Crytek, Grotte di Frasassi, Astrazeneca, Kering.
January 2015 - March 2016 Florence, Italy

Nana Bianca / TDB

UI/UX Designer & Front-end Developer

Creating hundreds of high-standard design deliverable: user flows, prototypes, visual concepts and User Interfaces across both website and mobile applications for 4 digital startups (pop.it, viralize.net, swite.com, instal.com).
July 2013 - December 2014 Florence, Italy

Education

University Of Parma

Economics and Management

September 2018 Parma, Italy

Digital Marketing Analysis

November 2018

Nemo NT Digital Arts Academy School

Degree in Web & Graphic Design

October 2011 - June 2013 Firenze, Italy

IS.FOR.COOP

40 Hour Javascript attendance certificate

March 2011 - May 2011 La Spezia, Italy

Languages

Italian (Native),
English (Advanced),
Spanish (Beginner),

Skills

Adobe After Effects, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere Pro , Balsamiq, Brand Design, Content Writing, CSS3, Data Analysis, HTML5, InVision, Ionic 3, JavaScript, Jquery, LESS/SCSS, Magento, Moqups, Prestashop, Product Development, Project Management, Prototyping, SEO, Shopify, Sketch, Sketching, User Experience Analysis, User Experience Design, User Experience Optimisation, User Interface Design, Wireframing, WordPress,