Work around the "Seleção Brasileira de Alimentos" project (auditing each compagny, creating 10 innovative drivers for each compagny, 6 concepts per compagny, chose the champion product, communicate...)

• Create world value to outperform existing world standards.
• Strategize the Brazilian signature.
• Synergize communication and content.
• Deliver a true consumer experience around pleasure service and style.
• Lead world food categories.
• Brand ‘‘value creation’’ with superior vision.

Who :
Brazil Food Stars : Ready for World Consumer Innovation.
Chefs and brands side by side speaking the same ‘‘pleasure” language.
The Seleção is designed to spectacularly reveal Brazil New Creative Food Leadership.

What:
The ‘‘Seleção Brasileira de Alimentos’’ is a team of 13 world class food branded innovations coming from Brazil. Each brand expresses a bold vision to outperform world existing standards. Each innovation is at the edge of its product category and carries the ambition of signing new food pleasures and lifestyles dedicated to world consumers. Beyond innovation, this is a world communication event which clearly positions Brazil as a bold global food innovator and lifestyle provider. Every player, whatever a leader or an emerging actor, shares the same ambition to portray Brazil New Creative Food Leadership.

My intern mission is to experiment with new design concepts that relate to food and focuses on its fascinating power to create new situations and interactions. Food becomes an experience.

Led by the groundbreaking chef/designer duo of Bob Spiegel and TJ Girard, the Pinch team is driven by an uncompromising commitment to incite surprise, anticipation and delight with every bite while wowing their clients – and their guests.
Pinch give a new way to look on catering industry and redefine the art of celebration.

Intern tasks and activities:

• Design Dept:
Research + Development New projects | Discover new materials and uses | Draft + Render existing Projects | Seeing projects from A-Z | Product Design | Space Design | Graphic Design | Packaging | Workshop + Technical resolutions

• Kitchen + Event Dept:
Food Prep | Event Execution | Design Operations | Event Photographer | Learn kitchen and catering techniques

Completion of the charter graphic, logo, and the generic of the Itinérance series produced by La Petite Prod and Télé Nantes.
Various other graphics missions: layout covers, greeting card...

Completion of the charter graphic, logo, graphical user interface for Promesse d'interieur, a new space design store | interior decorating consulting.

Reorganization projects of space | Creation of furniture's line | Market research study, potential clients | Ergonomy and studies of users | Choice of materials, surface aspects, 3D