The audit would evaluate company's current strategy, highlight strategic risks & assess the need for resource change or goal re-articulation suitable for the company. The evaluation would be done via internal business (strengths & weakness) and external market analysis (opportunity & threats).
December 2020
- Present
Mumbai, India
IFB Appliances
Consumer and Behaviour Researcher
Studying user behavior around washing machine usage across different parts of India and understanding market trends for the same
I worked on the design of multiple creatives and collaterals.
I was also assigned tasks to design the interface for an airport app and a mall website. Besides these, I worked on the making of the wireframes and design for the company's - digital command centre.