Saeed El-Garf

Brand Manager

Cairo, Egypt
A highly professional, dynamic, impeccably presented and driven Brand Manager with vast experience of maximising the awareness, sales and profitability of recognisable brands. Experience of working in a fast paced environment and able to quickly understanding the mission, vision and values of a brand. Possessing a proven ability to work within a brands guidelines and create an image that is up to da te and right for its audience.

Work Experience

Impact Commercial Real Estate

Brand manager

October 2018 - April 2019 Cairo, Egypt

Elite Real Estate Consultancy

Brand Manager

May 2017 - October 2018 Egypt

Progate Development

Brand Manager

January 2017 - Present Cairo, Egypt

Drupia Technologies

Art Director

July 2015 - August 2016 Egypt

Saudi Brodcast

Art Director (digital platforms)

Part-time
Egypt

Fusion Group

Sr.Graphic Designer

June 2014 - August 2014 Egypt

Smart Touch

Art director

October 2014 - March 2015 Bahrain

Roayah Media Network

Art Director

August 2012 - April 2013 Cairo, Egypt

Tree Advertising

Senior Graphic Designer

July 2011 - September 2011 CaIro, Egypt

Saudi Research & Publishing Company - SRPC

Asst. Artdirector

Basim Magazine for kids
February 2010 - April 2011 Giza, Egypt

Tycho Brand Consulting

Asst. Art director

Part time : Major Magazine Project ( https://www.facebook.com/MajorMagazine)
December 2008 - January 2012 Heliopolis, Egypt

Unlimited Advertising Agency

Senior graphic designer

Senior graphic designer (Advertising)
January 2009 - April 2009 Nasr City, Egypt

On The Spot

Graphic designer

July 2008 - November 2008 Nasr city, Egypt

Hero Advertising

Graphic designer

Advertising ana you magazine project
March 2008 - June 2008 Heliopolis, Egypt

Education

Tarakeeb: Training

APPLE iOS 5 Scholarship

APPLE iOS Scholarship
IOS 5 level 1, level 2
Interfacedesign
May 2012 - Egypt

New Cairo Academy

Graduate : Business Administration English

2012 Egypt

GIFTD

Marketing and Brand Management certificate

Challenges in Today's Business
Marketing Defined.
How to Create & deliver value to customers.
Important Marketing terminologies.
What is Customer satisfaction?

Importance of having satisfied customer.
What will satisfied customer do for you?

How to make a marketing Plan?
SOSTAC Marketing Planning technique.

Situational Analysis
Internal Analysis
SWOT Analysis
SWOT Matrix (TOWS Analysis)
BCG Matrix
Mckinsey 7s
External Analysis
PESTEL Analysis
Competitive Analysis: Porter Five forces of Competition

Objectives
Understanding different marketing objectives.
Using the GAP Analysis to identify business
objective? How to formulate marketing objectives?
Business vision & mission and its relation to marketing.

Strategies
Porter Generic Strategies.
STP Process.
Ansoff's Growth Strategies.
Integration Strategies.
Competitive Strategies.
Means for achieving marketing strategies.
Tactics
Marketing 7 Ps
Product o Price
Place
Promotion
People
Physical Evidence
Process

Action
How to set marketing budget?
How to set timelines for your marketing activities?
Responsibilities: who will do what?
Control
How to measure your performance?
Marketing KPIs
February 2017 - June 2017 Cairo, Egypt

Graphics Academy

Adobe Programs Illustrator, Photoshop, InDesign

2006 - Cairo, Egypt

Microsoft

Certified MCTS, MCSA

2012 Cairo, Egypt

Languages

Arabic (Native),
English (Advanced),

Skills

Artistry, Attention To Detail, Awareness, Brand Strategy, Branding, Concept Ideation, Debating Ideas, Digital Brand Management, Mac OSX, Problem Solving, Social Media, Supervising Others,

KEY SKILLS AND COMPETENCIES

Designs Digital Calligraphy.
Has a visual on Typography Art.
Designs layouts for Brochures, Flyers, Signs, Billboards, Outdoor and Indoors.
Designs Creative Logos and Corporate Identity.
Advanced use of design related programs either in PC or MAC.
Delivers concepts that reflect the identity of the brand.
Knowledge & understanding of print production principles, procedures, techniques, & facilities.
Ability to foster a cooperative work environment.

Areas Of expertise

Increasing brand awareness
Social media management
Digital Campaigns Management
Brand management
Brand strategy
Market Research
Brand compliance