Saeed El-Garf
Brand Manager
Cairo, Egypt
+201010111566
saeed.a9@gmail.com
www.saeedelgarf.com
A highly professional, dynamic, impeccably presented and driven Brand Manager with vast experience of maximising the awareness, sales and profitability of recognisable brands. Experience of working in a fast paced environment and able to quickly understanding the mission, vision and values of a brand. Possessing a proven ability to work within a brands guidelines and create an image that is up to da te and right for its audience.
Work Experience
Tree Advertising
Senior Graphic Designer
July 2011
- September 2011
CaIro, Egypt
Saudi Research & Publishing Company - SRPC
Asst. Artdirector
Basim Magazine for kids
February 2010
- April 2011
Giza, Egypt
Tycho Brand Consulting
Asst. Art director
Part time : Major Magazine Project ( https://www.facebook.com/MajorMagazine)
December 2008
- January 2012
Heliopolis, Egypt
Unlimited Advertising Agency
Senior graphic designer
Senior graphic designer (Advertising)
January 2009
- April 2009
Nasr City, Egypt
On The Spot
Graphic designer
July 2008
- November 2008
Nasr city, Egypt
Hero Advertising
Graphic designer
Advertising ana you magazine project
March 2008
- June 2008
Heliopolis, Egypt
Education
Tarakeeb: Training
APPLE iOS 5 Scholarship
APPLE iOS Scholarship
IOS 5 level 1, level 2
Interfacedesign
IOS 5 level 1, level 2
Interfacedesign
May 2012
-
Egypt
New Cairo Academy
Graduate : Business Administration English
2012
Egypt
GIFTD
Marketing and Brand Management certificate
Challenges in Today's Business
Marketing Defined.
How to Create & deliver value to customers.
Important Marketing terminologies.
What is Customer satisfaction?
Importance of having satisfied customer.
What will satisfied customer do for you?
How to make a marketing Plan?
SOSTAC Marketing Planning technique.
Situational Analysis
Internal Analysis
SWOT Analysis
SWOT Matrix (TOWS Analysis)
BCG Matrix
Mckinsey 7s
External Analysis
PESTEL Analysis
Competitive Analysis: Porter Five forces of Competition
Objectives
Understanding different marketing objectives.
Using the GAP Analysis to identify business
objective? How to formulate marketing objectives?
Business vision & mission and its relation to marketing.
Strategies
Porter Generic Strategies.
STP Process.
Ansoff's Growth Strategies.
Integration Strategies.
Competitive Strategies.
Means for achieving marketing strategies.
Tactics
Marketing 7 Ps
Product o Price
Place
Promotion
People
Physical Evidence
Process
Action
How to set marketing budget?
How to set timelines for your marketing activities?
Responsibilities: who will do what?
Control
How to measure your performance?
Marketing KPIs
Marketing Defined.
How to Create & deliver value to customers.
Important Marketing terminologies.
What is Customer satisfaction?
Importance of having satisfied customer.
What will satisfied customer do for you?
How to make a marketing Plan?
SOSTAC Marketing Planning technique.
Situational Analysis
Internal Analysis
SWOT Analysis
SWOT Matrix (TOWS Analysis)
BCG Matrix
Mckinsey 7s
External Analysis
PESTEL Analysis
Competitive Analysis: Porter Five forces of Competition
Objectives
Understanding different marketing objectives.
Using the GAP Analysis to identify business
objective? How to formulate marketing objectives?
Business vision & mission and its relation to marketing.
Strategies
Porter Generic Strategies.
STP Process.
Ansoff's Growth Strategies.
Integration Strategies.
Competitive Strategies.
Means for achieving marketing strategies.
Tactics
Marketing 7 Ps
Product o Price
Place
Promotion
People
Physical Evidence
Process
Action
How to set marketing budget?
How to set timelines for your marketing activities?
Responsibilities: who will do what?
Control
How to measure your performance?
Marketing KPIs
February 2017
- June 2017
Cairo, Egypt
Graphics Academy
Adobe Programs Illustrator, Photoshop, InDesign
2006
-
Cairo, Egypt
Languages
Arabic (Native),
English (Advanced),
Skills
Artistry,
Attention To Detail,
Awareness,
Brand Strategy,
Branding,
Concept Ideation,
Debating Ideas,
Digital Brand Management,
Mac OSX,
Problem Solving,
Social Media,
Supervising Others,
KEY SKILLS AND COMPETENCIES
Designs Digital Calligraphy.
Has a visual on Typography Art.
Designs layouts for Brochures, Flyers, Signs, Billboards, Outdoor and Indoors.
Designs Creative Logos and Corporate Identity.
Advanced use of design related programs either in PC or MAC.
Delivers concepts that reflect the identity of the brand.
Knowledge & understanding of print production principles, procedures, techniques, & facilities.
Ability to foster a cooperative work environment.
Has a visual on Typography Art.
Designs layouts for Brochures, Flyers, Signs, Billboards, Outdoor and Indoors.
Designs Creative Logos and Corporate Identity.
Advanced use of design related programs either in PC or MAC.
Delivers concepts that reflect the identity of the brand.
Knowledge & understanding of print production principles, procedures, techniques, & facilities.
Ability to foster a cooperative work environment.
Areas Of expertise
Increasing brand awareness
Social media management
Digital Campaigns Management
Brand management
Brand strategy
Market Research
Brand compliance
Social media management
Digital Campaigns Management
Brand management
Brand strategy
Market Research
Brand compliance
