Sadie Crabtree

London, United Kingdom
More than ten years of success in professional communications for campaigning organisations and trade unions, backed by experience as a community organiser and leader. Sharp message instincts, crisp and clear writing, an eye for design, and proven media relations and event coordination skills.

Work Experience

Prostate Cancer UK

Digital Manager

Develop and implement digital strategy in order to reach a wider audience and engage existing users. Manage the charity’s web site, lead online communications, and provide expertise across the organization.
August 2012 - London, United Kingdom


Communications Strategist

August 2009 - California, United States

James Randi Educational Foundation

Communications Director

Tripled media coverage of the Foundation within the first few months in my position. Developed strategy for building the organization’s public image and oversaw all external communications. Trained leaders and staff to communicate effectively through the media, and worked with field staff to develop issue-driven campaigns that won positive media coverage.
December 2010 - February 2012 Los Angeles, California, United States

National Union Of Healthcare Workers

Communciations Director

Led media relations for a newly-formed labor union through a period of high stakes and intense activity, earning more than 70 favorable news stories in the first five months. Defined the organization’s public identity by developing message guidelines, producing press materials, and creating the union’s web site ( Wrote speeches, email blasts, and talking points for top union officers and rank-and-file leaders. Designed mail pieces and field leaflets for new organizing and union choice campaigns.
January 2009 - November 2010 Los Angeles, California, United States

SEIU United Healthcare Workers-West

Communications Coordinator

Directed statewide media outreach. Oversaw a team of six communications specialists, from interviews and hiring decisions to performance reviews and staff development plans. Improved department infrastructure, including an overhaul of the media database and development of an intranet site for internal communications. Provided media training for campaign staff, union members, and other spokespeople. Advised on union organizing, contract bargaining, and issue campaigns.
July 2008 - January 2009 Los Angeles, California, United States

Service Employees International Union

Senior Communications Specialist

Created and executed communications strategies for statewide campaigns that organized more than 18,000 child care providers. Developed messages and materials to reach workers, media, allies, and elected officials. Produced effective campaign websites, mailers, and leaflets. Coached workers to be effective spokespeople, and led trainings for local union communicators.
August 2005 - July 2008 Washington, DC and Los Angeles, Calif

Choice USA

Communications Director

Developed messages, press materials, and literature on reproductive freedom issues. Generated news coverage of the organization’s programs. Led website redesign and produced regular publications and email communications. Trained activists to develop messages and use the media to win issue campaigns.
July 2001 - July 2005 Washington, District of Columbia, United States

Work Experience


Community Organizer

Led a campaign to amend Washington, D.C.’s Human Rights Act, and won the strongest regulations in the country protecting transgender people from discrimination. Brought transgender people and allies from across the city together to form a thriving organization that is still winning campaigns years later.
2002 - 2007 Washington, District of Columbia, United States


University Of Oklahoma

Bachelor of Fine Arts in Photography

Graduated with distinction and minors in Art History and Women’s Studies.
August 1996 - May 2001 Norman, Oklahoma, United States


Pride At Work D.C.

Champion For Justice Award


River Market Regional

Grand Prize, six-state juried art exhibition