Sabina Rana

Graphic and UI/UX Design

Toronto, Ontario, Canada
Skills & Highlights

• Apps/Games
• Interface Design
• Website Design
• Icon Design
• Branding
• Way-finding
• Video Editing
• E-Newsletters
• Social Media Campaigns
• Print/Package Design
• HTML/CSS
• AODA Standards

Work Experience

Enthusiast Gaming Inc.

Senior Product Analyst UI/UX

• Research, investigate and analyze the market, customers, and business
situations to identify potential product improvements

• Perform and document gap analysis between current and future states;
assess and recommend highest value-added solution options

• Understand the business context and the impacts of the proposed change to people, processes, organizational structure, policies, and technology

• Actively participate in the business requirements gathering and refinement process and act as SME during development

• Organize and facilitate program documentation to assure accuracy and
currency

• Develop and maintain strong relationship with business partners and
internal/external team members UX and System Design

• Develop innovative product recommendations based on customer feedback and user experience (UX) interpretation of feedback.

• Continually engage and communicate with Users / business stakeholders on upcoming deliverables so that their feedback is incorporated as part of Sprint planning

• Research and discover new ways to improving workflow and processes of existing tools thru the application of UI design

• Facilitate ideation sessions and evaluates ideas against business goals and objectives
April 2021 - Present Ontario, Canada

Freelance

Graphic and UI/UX Designer

• Mobile Apps
• Games
• Way Finding
• Web Site Layouts
• E-Newsletters
• Social Media Campaigns
• Icon Design
• Branding
• Print/Package Design
• Motion Graphics
• HTML/CSS
August 2005 - Present Ontario, Canada

Mapsted

Graphic and Web Designer

• Designing innovative, accessible, and responsive web/mobile layouts and typography for landing pages, webpages, blogs, eNewsletters, eBooks, including creating custom illustrations, icons, diagrams, and photography

• Playing a key role in identifying design problems and providing design solutions for map color combinations, icons, new features, and splash screen animations for Mapsted’s award-winning wayfinding products

• Organizing design files for developers and facilitated with creating easily accessible design systems and style guides for team members to utilize for upcoming future projects such as eBooks, brochures, instructional videos, and social media campaigns
August 2019 - March 2021 Ontario, Canada

Ganz Studios

UI/UX Designer

• Created mood boards, wireframes, clickable prototypes, splash pages, menus, instruction screens, new features, and short animations from concepts to completed high fidelity design assets for Webkinz.com

•Organized and presented prototypes and design solutions to stakeholders, developers, and QA while conducting user tests with the marketing team using google analytics and reporting bugs in an agile environment

• Collaborated with external company executives such as Mattel, Pixar, and Amazon to strategize and create content for landing pages, games, and content for social media, while complying with accessibility standards and brand guidelines
September 2005 - September 2016 Ontario, Canada

EMI

Flash Artist


• Designed animated GIFS and banner ads for the Canadian Juno Awards

• Created music streaming media players using Flash and Action Script

• E-Newsletters and screensavers for new album releases


January 2005 - September 2005 Ontario, Canada

Education

George Brown College

Interactive Media Management


• Web Design & Development
• Interactive Design & Systems
• Media Production
• Production Management
• Prototyping
• 3D Design
• Motion Graphics
• Interactive Production
September 2016 - August 2017 Ontario, Canada

Humber College Of Applied Arts And Technology

Multimedia Production Technician


• Motion Graphics
• Video Editing
• Audio Editing
• Html/CSS
• Javascript
• PHP
• Flash
• Copywriting
• Production
September 2002 - August 2005 Ontario, Canada

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe XD, After Effects, Google Analytics, Google Docs, HTML/CSS, JavaScript, MAYA 3D, Microsoft Excel, Microsoft Word, OmniGraffle, Prototyping, Sketch, WordPress,