Mohamed Sabha
Creative Director
Amman, Jordan
+962799245366
be.net/sabha
A result driven, self-motivated and resourceful senior art director with an ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. Experience of working in a creative environment alongside designers, copywriters, social media specialist, content strategists, UI&UX developers and client servicing. Possessing an ability to see the big picture and continually develop new and inspiring approaches to a brief.
Work Experience
Havas Worldwide
Sr. Art Director
May 2015
- September 2018
Saudi Arabia
Electrolux Saudi Arabia
Art Director
Responsible for the creative output of Electrolux, with oversight of the creative team and creative processes; the ideation, presentation and execution of branding and marketing communications campaigns; the profitability and creative quality of projects, and the operational readiness of the creative team, all in fulfilment of our brand promise to our customers.
July 2012
- April 2015
Saudi Arabia
Electrolux Saudi Arabia
Senior Graphic Designer
BHH Trading Est. | Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
- Corporate start-up, marketing materials and programs, creative ideas for promotions, design of corporate brands, packaging, website and private labeling.
- Design and implementation of press releases, logos, direct mail, and e-blasts.
- Vendor management and negotiating for printing, and advertising.
- Managing all phases of design projects from concept to completion including corporate events, meetings, and
trade shows, nationally and internationally.
- Creation of all online visual design, including typography, visual concept, logo and icon design for the Internet
and interactive platforms.
- Functions successfully for varying technical and performance specifications.
- Capable of leading the creative aspects of a project and have demonstrated strong business acumen.
- Developing and executing creative concepts for leading-edge marketing and web solutions.
- Regularly liaising with the technology team to ensure the best creative solutions are realized, implemented and
delivered.
- Key Projects Electrolux | THOMSON | BHH Trading.
- Corporate start-up, marketing materials and programs, creative ideas for promotions, design of corporate brands, packaging, website and private labeling.
- Design and implementation of press releases, logos, direct mail, and e-blasts.
- Vendor management and negotiating for printing, and advertising.
- Managing all phases of design projects from concept to completion including corporate events, meetings, and
trade shows, nationally and internationally.
- Creation of all online visual design, including typography, visual concept, logo and icon design for the Internet
and interactive platforms.
- Functions successfully for varying technical and performance specifications.
- Capable of leading the creative aspects of a project and have demonstrated strong business acumen.
- Developing and executing creative concepts for leading-edge marketing and web solutions.
- Regularly liaising with the technology team to ensure the best creative solutions are realized, implemented and
delivered.
- Key Projects Electrolux | THOMSON | BHH Trading.
September 2010
- July 2012
Saudi Arabia
Advanced Ad
Graphic Designer
- Successfully design and coordinate graphic design projects from concept through completion.
- Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements.
- Effectively build, motivate, and direct design and production teams.
- Coordinate freelance designers, consultants and vendors to meet all project requirements.
- Create and conduct highly persuasive sales and marketing presentations.
- Expertly convert features to benefits to achieve client objectives.
- Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
- Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements.
- Effectively build, motivate, and direct design and production teams.
- Coordinate freelance designers, consultants and vendors to meet all project requirements.
- Create and conduct highly persuasive sales and marketing presentations.
- Expertly convert features to benefits to achieve client objectives.
- Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
August 2008
- July 2010
Jordan
Education
Languages
Arabic (Native),
English (Advanced),
Skills
Adobe Creative Suite,
Art Direction,
Branding,
Campaigns,
Corporate Identity,
Mac OSX,
Marketing,
Microsoft Office,
Microsoft Windows,
Negotiations,
Exhibitions and Art Posts:
- The 6th United Designs International Biannual Design Exhibition. | St. Louis, USA 2013
- The 5th United Designs International Biannual Design Exhibition. | Cyprus, 2011
- The 4th United Designs International Biannual Design Exhibition. | Shanghai, 2009
- The 4th United Designs International Biannual Design Exhibition. | USA, 2009
- Jerusalem is the capital of Arab culture Gallery. | Amman, 2009
- GAZA Gallery in Applied Science Private University. | Amman, 2009
- Magazine design, The Association of Jordanian Artists. | Amman, 2010
- The 5th United Designs International Biannual Design Exhibition. | Cyprus, 2011
- The 4th United Designs International Biannual Design Exhibition. | Shanghai, 2009
- The 4th United Designs International Biannual Design Exhibition. | USA, 2009
- Jerusalem is the capital of Arab culture Gallery. | Amman, 2009
- GAZA Gallery in Applied Science Private University. | Amman, 2009
- Magazine design, The Association of Jordanian Artists. | Amman, 2010
Training and certificate:
- Apple Authorized Training Certificate of Achievement Final Cut Pro 6 Workshop. Apple Training Center / Swefieh (Amman, Jordan)
- Certificate of Completion American English in Modern Language Center. Modern Language Center MLC – El-waybdh (Amman, Jordan)
- Cinema 4D Animation (Certificates MAXON) – I System Training (Graph-East Jordan). Apple Training Center / Swefieh (Amman, Jordan)
- Delighting Customers: the superior customer service management.
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Winning business deals: Negotiation package I II III IV
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Effective advertising techniques.
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Achieving Marketing Goals: Introduction to Marketing Management
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Certificate of Completion American English in Modern Language Center. Modern Language Center MLC – El-waybdh (Amman, Jordan)
- Cinema 4D Animation (Certificates MAXON) – I System Training (Graph-East Jordan). Apple Training Center / Swefieh (Amman, Jordan)
- Delighting Customers: the superior customer service management.
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Winning business deals: Negotiation package I II III IV
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Effective advertising techniques.
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)
- Achieving Marketing Goals: Introduction to Marketing Management
BHH Training Center / Mikati Consultancy Services (Khobar, Saudi Arabia)