Ryan Cassidy

Brand Designer

West Los Angeles, CA, USA
California born & raised. Bay Area transplant in Los Angeles. I moved here for school in 2010 and never left.

Design is my passion but I also love to ride my bike around the city and go to concerts with friends. I grew up constantly drawing and painting on everything, and made almost all my own clothing in high school. I ended up in graphic design after discovering the power of typography.

With a background in typography and schooling focused on branding, I specialize in logo design combining my eye for type and the knowledge of how it will interact with the public.

I have learned how to implement social media strategies to grow a following and use them to keep the followers engaged for longer periods of time.

Clothing design is still a big part of my life. From graphics up to the cut & sew I consider myself well versed in clothing design. Working mainly for clothing companies when I started doing design, I am capable of planning graphic layouts and final look depending on its use.

Work Experience

Design On Draft

Graphic Designer

- Create eye catching and unique graphics setting the label apart from a beer scene that is over saturated
- Established and grew a new brewery social page to over 5k real followers by using social media strategies and well placed graphics
June 2019 -

We Are Hear

Graphic Design

- Create multiple layouts, with guidelines from multiple countries, for an album within strict deadlines of each market all met the deadlines and the album premiered at #36 on the Independent Billboard chart.
- Provide graphic support to the art director by taking direction and finishing a 44 poster project on my own
- make social media packs from key art provided to keep brand/artist consistency
July 2019 - California, United States

Whisky A Go-Go

Head Designer



- Implemented new cohesive guidelines that generated new brand awareness leading to increased customer base for nightly events
- Created limited edition clothing designs for anniversary parties that sold out at every event
- Curated weekly posts and advertisements for social media promotion as well as maintained daily updates for flyers and website
The website is a template run from Wordpress.
November 2016 - February 2019 California, United States

Minimal Sessions

Brand Designer/Art Director



- Developed a custom type face playing off the minimal name and vibe, we went for something that is both unique and simple, setting them apart in a saturation scene
- Used social media strategies to grow fan base to 26k with a large percentage of genuine interaction
- Continue to handle all art for the label, over 90 releases, establishing strong branding guidelines recognizable on both print and digital platforms.
March 2014 - Present California, United States

Decomp Screenprinting

Operations Manager & Designer



- Streamlined production for the shop increasing sales and production over 300% in 2 years
- Managed output and helped create stand alone graphics for a number of clients who continued to use us for years
- Handled relocation twice over the course of 4 years to allow for increased production rates
March 2012 - November 2016 California, United States

Nice Collective

Production Assistant

Helping the production manager with pre & post production work.

- Organizing fabric and samples
- Helping with finishing aspects of accessories
- Assisting with dye jobs
- Organizing inventory
- Packaging important orders
- Learning about pattern making process and experimentation
- Assisting with photo shoots
- Helping set up sample sales
March 2008 - March 2009 San Francisco, California, United States

Education

The Art Institute Of California - Los Angeles

Bachelors

March 2010 - February 2012 California, United States

The Art Institute Of California - San Francisco

October 2009 - February 2010 San Francisco, California, United States

Skills

Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Cinema4d, Clothing Design, Marketing, Motion Graphics , Social Media Management,