Showcase & Discover Creative Work

Ruchi Shah


London, United Kingdom
Having done a number of children's books in India and experimented with screen printing, I am currently exploring 3D illustrations using a variety of materials and new concepts. I like working for print media specially illustrating for books. I take commissions of custom designed patterns, merchandise and artworks. I doodle with pens and dabble in wire, thread, paper, clay etc.
Bangalore, India
Jul 2008Jan 2010
Yahoo! SDC, India
Snr Visual Designer, UED team
My role was to direct the visual design of Yahoo!’s social networking site, Partnered sites, Y! Web applications and Yahoo! FrontPage. Making sure that it was implemented in its actual form without errors, I worked closely & collaboratively with the engineering teams. As a senior designer I had to constantly push the boundaries of design, also negotiating with the technology while creating illustrations, icons, web page designs, visual specs and style guides. I helped to create a social tool embedded within Y! Sites that allow people to sign up for user research surveys. Coming from a Print background I often oversaw the print work for the Corporate Communications team, which helped me have a well-rounded view of the various stages of a products life.
Mumbai, India
Jan 2010Oct 2010
Self Employed
Indépendant Designer
My work is predominantly in illustration.

- Identity Design for an ethnic Indian fashion designer.
- Illustrated a set of 4 single colored books for my client Pratham Books.
The challenge was to lower the cost of printing. Following that I worked on
4 more books. All have been successfully published.
- Identifying a need for contemporary Indian wedding cards for the younger, urban
class, specially in cross cultural marriages. I worked with different clients to
illustrate unusual cards for them.
- Designing an unusual recipe book without images for my client in UK,
I screen printed a limited edition in-house on a range of eatable-looking papers
with doodles spread across the pages.
- Infomedia 18 a publishing company in India commissioned a series of clay
illustrations for the cover story of Entrepreneur magazine, contrasting their usual
style of in-house illustrations.
Mumbai, India
Nov 2010Sep 2011
Industrial Design Centre lIT Bombay.
Research Assistant
My project was to ‘Explore traditional visual storytelling & puppetry in India with an aim to popularize it within contemporary digital storytelling’. Focused on Maharashtra, India, I visited the craftsmen in their villages. Going there with a vision to understand their current problems, in order to find a future possibility of employing their unique craft technique. To regenerate things for them, one possibility developed was using their static illustrations to create animated stories. Movies based on their lives & their craft were also shot, easily available through an online digital library to students and other users.
Mumbai, India
Jun 2006Jul 2008
M Des.
Focused on research & implementation of illustration, book design, game design, data visualization & traditional printing.
London, United Kingdom
Sep 2011Sep 2012
MA Visual Arts (Illustration)
Research about creating tangible illustrations. Combining print, everyday objects & materials.
English (Fluent), Hindi (Fluent)
Arranging, Art, Assemblage, Children's Books, Concept Art, Corel Draw, Craft, Creating Texture, Doodle, Editorial Illustration, Hand Done, Illustrating, Image Creating, Inks, Knowledge Of Paper, Merchandise, Merchandising, Pattern Making, Patternmaking, Photoshop, Poster Design, Print Making, Print Media, Publishing, Sketching
British Council
Charles Wallace Scholarship