Working as an in-house designer for a firm that develops food & beverages projects allowed me to explore different disciplines in design, such as brand development, where i am involved from the idea of the concept, naming, brand design, production, the development of CI manuals, web design (only the early stages of web design )all the way to advertising and brand awareness on most social medias. I have also worked on the development of brands in terms of conceptually designing interior, architectural, and fashion design.

I was responsible for designing communication material
which included creating brands from concept to final CI manuals, literature items, while also supervising and guiding my juniors.

Along side branding design, I developed many conceptual architectural projects destined to be presented to investors and briefed to architects.

Being in a branding agency it was natural for me to focus on the branding side of the graphic design industry, where I was mentored by specialists whom helped me study and compare the different branding strategies applied on each project and elevate my design sense to design brands that reflected each project's essence.

Managed all phases of graphic design projects for a wide range of
clients / products through assessing client's needs and developing
creative specifications that met the client’s expectations.

Handled multiple simultaneous projects, successfully meeting all
budgets and time frames with an outstanding feedback. As well as
executed different designs for packaging solutions, promotional
products, websites, stages, shops, outlets, stands and window display
designs.