Rubén Álvarez

Post-Production Artist

San Francisco, CA, USA
Rubén Alvarez is a digital artist, photo/CGI retoucher, and compositor from Spain. He specializes in automotive post-production, working with some of the best car brands like Toyota, Lexus, Audi, Porsche, Lotus, and more. He's worked in-studio, onsite across Europe, and remotely, showcasing his versatility.

Rubén's artistic journey includes his most personal project, UViolet, where he excels in photography, art direction, and look development. He's not only a creative artist but also a community builder, having founded groups like Creatives of Europe, Creatives of America, and Creatives of Asia.

A pivotal moment in Rubén Alvarez's career is the "Paradise in the Future" project, a collaboration with Adobe and Microsoft. His work had such a significant impact that it graced the Photoshop CC Splash Screen. He has also shared his expertise as a speaker at few Adobe events and made a significant contribution to the 25th-anniversary Photoshop "Dream On" spot, which aired during the Oscars.

Lürzer's Archive recognized his work by naming him one of the best digital artists and advertising photographers between 2021-2023.

He has also collaborated with non-automotive clients, including Adobe, Microsoft, PlayStation, and Ruroc.

Work Experience

Lotus Tech Creative Centre

Post-Production Artist

Working as Photo and CGI (Unreal Engine and Maya/3Ds Max, VRay multipass renders) retoucher and compositor.
November 2021 - Present United Kingdom

Punctum-Images

Digital Retoucher / 3D Compositor

3D Compositor and retoucher, supervising, building and post-producing full CGI images mainly for the automotive industry (Skoda, Subaru...)
October 2019 - November 2021 Czech Republic

RUBEN®

Photographer, Art Director & Post-Production Artist

Developing photography mainly Experimental, Automotive and Lifestyle projects.
Working as post-production artist for studios and photographers around Europe.
December 2014 - Present Spain

Lexus

Automotive Retoucher

Working onsite with the photographer, retouching a wide variety of images.
August 2018 - September 2019

Toyota

Automotive Retoucher

Working onsite with the photographer, retouching a wide variety of images.
August 2018 - September 2019

Slow Speed In Racing

Retoucher and Fine Art Printmaker

Responsible of retouching motorsports images, primarily focusing on Formula 1 and MotoGP, as well as overseeing the printing, checking, and testing of various fine art print methods.
February 2017 - November 2018 Spain

Vista Diferent

Matte Painter & Retoucher

Retouching and compositing 2D/3D images for brands such as Seat, Cupra, Audi, Playstation...
January 2017 - November 2018 Spain

Adobe

Splash Screen Photoshop CC 2015.1

I collaborated with Adobe to represent the latest version of Adobe Photoshop CC 2015 with my artwork Paradise in the future, which is featured on the global website of Adobe, the splash screen and all of social profiles of Adobe Photoshop.

December 2015 - July 2016 California, United States

Goodby Silverstein And Partners

Dream On, 25th Anniversary of Photoshop

I collaborated with the agency Goodby, Silverstein & Partners of San Francisco to be part of the Photoshop 25th Anniversary special advertising campaign commissioned by Adobe. They licensed my artwork ''Paradise in the future'' which appears on the Adobe Photoshop 25th anniversary "Dream On" winner of a Pencil D&AD Award, an Emmy nomination and three Cannes Lions.
January 2015 - February 2015 California, United States

Education

Escuela De Arte Ramón Falcón

Bachelor's degree in Graphic Design

2010 - 2012 Lugo, Spain

Languages

Spanish (Native),
English (Advanced),
Portuguese (Conversational),

Awards

Lürzer's Archive

200 Best Advertising Photographers Worldwide

2022

Lürzer's Archive

200 Best Digital Artists Worldwide

2021

Cannes Lions

Gold Cyber Lion (Best Social Media)

2015

Cannes Lions

Silver Cyber Lion (Best Animation).

2015

Cannes Lions

Cannes Festival: Silver Lion (Best Film)

2015

Skills

3D Compositing, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Art Direction, Capture One, Color Grading, DaVinci Resolve, Digital Matte Painting, Digital Retouch, Fine Art, Phocus, Photo Assistant, Photography, Photomanipulation, Studio Lighting , Unreal Engine, Virtual Rig, VRay,