ROSS PATRICK
Creative Director
San Francisco, CA, USA
818-324-0765
www.xtrabold.agency
Creativity and technology working together.
We help brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.
We help brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.
Work Experience
XTRA BOLD
Creative Director/Founder
We use the latest technology to bring your audience to your brand. And then we engage and create lifelong fans who keep coming back for more.
July 2021
- Present
California, United States
DDW
Executive Creative Director
Winning the affection of 21st Century consumers is your brand’s most crucial challenge — and no small feat. Our specialty is understanding these new more demanding customers — so you can engage them and win them over for the long haul. How do we do it?
By digging into your brand’s distinctive assets to tease out your most authentic, electrifying and motivating DEEP BRAND STORY. And then unleashing our creative talent to do what they do best: FRESH BRAND DESIGN to help you make your mark and win.
For over 30 years, the most iconic brands in the world have trusted DDW for the powerful combination of DEEP BRAND STORY + FRESH BRAND DESIGN. It’s the fastest, most fail-safe route to 21st Century success.
By digging into your brand’s distinctive assets to tease out your most authentic, electrifying and motivating DEEP BRAND STORY. And then unleashing our creative talent to do what they do best: FRESH BRAND DESIGN to help you make your mark and win.
For over 30 years, the most iconic brands in the world have trusted DDW for the powerful combination of DEEP BRAND STORY + FRESH BRAND DESIGN. It’s the fastest, most fail-safe route to 21st Century success.
December 2014
- Present
California, United States
The Coffee Bean & Tea Leaf
Global Creative Director
Ross heads up the full-service in house advertising and design department at The Coffee Bean's Los Angeles Headquarters. The team works closely with our domestic and international marketing departments, crafting custom packaging, retail marketing, advertising and digital design.
September 2010
- October 2014
California, United States
Venu Advertising & Design
Creative Director
Integrated branding and communications firm, helmed by leading marketing experts who specialize in brand launches and rejuvenations. Expertise in retail and digital brand integration, branded content development and social media. Currently working with Nike Air Jordan, Southern California Edison, DYMO Endicia, Coffee Bean & Tea Leaf and DIRECTV.
Recent Accomplishment
• Rebranded Nike’s Air Jordan — including retail, packaging, branding, advertising, and website design
• Created print, retail, direct and online campaigns for DIRECTV's retail marketing group, promoting sporting events and special offers that were directly responsible for exceeding customer growth targets.
• Developed branding and retail communications for The Coffee Bean & Tea Leaf.
• Created new in-store marketing concepts for Applebee’s Restaurants incorporating Twitter and Facebook into the local networking for each restaurant.
Recent Accomplishment
• Rebranded Nike’s Air Jordan — including retail, packaging, branding, advertising, and website design
• Created print, retail, direct and online campaigns for DIRECTV's retail marketing group, promoting sporting events and special offers that were directly responsible for exceeding customer growth targets.
• Developed branding and retail communications for The Coffee Bean & Tea Leaf.
• Created new in-store marketing concepts for Applebee’s Restaurants incorporating Twitter and Facebook into the local networking for each restaurant.
August 2007
- September 2010
Los Angeles, California, United States
Deutsch LA
SVP, Design Director
Built world-class creative team for award-winning, integrated marketing and communications firm, recognized as “Agency of the Year” 5 consecutive years. Orchestrated brand vision and integration for global blue-chip clients across all media touch-points. Oversaw creation and execution of industry-impacting brand development including identity, packaging, advertising, interactive, retail and collateral.
• Pitched new business that generated millions of dollars in revenues for companies such as Old Navy, TGI Friday's, DIRECTV, GM, SONY Playstation, United Healthcare, Tesco
• Directed brand development/guidelines for TGI Friday’s, California Cheese, DIRECTV and Tesco’s Fresh & Easy.
• Launched Tesco's Fresh & Easy Neighborhood Markets including brand identity, retail, packaging, and online.
• Instrumental in driving billings from $300M to $900M in 6 years.
• Hired and managed a diverse staff of over 25 creatives.
• Pitched new business that generated millions of dollars in revenues for companies such as Old Navy, TGI Friday's, DIRECTV, GM, SONY Playstation, United Healthcare, Tesco
• Directed brand development/guidelines for TGI Friday’s, California Cheese, DIRECTV and Tesco’s Fresh & Easy.
• Launched Tesco's Fresh & Easy Neighborhood Markets including brand identity, retail, packaging, and online.
• Instrumental in driving billings from $300M to $900M in 6 years.
• Hired and managed a diverse staff of over 25 creatives.
July 2001
- August 2007
Los Angeles, California, United States
Education
Awards
Skills
Art Direction,
Branding & Corporate Identity,
Creative Direction,
Design,
Design Management,
Event Design,
Product Development,
Project Management,